It’s harder than ever before to get your music heard, with thousands of new releases coming out each day. Working with a music PR agency like MN2S to promote your release is a fantastic opportunity to raise your profile and broaden your fanbase. Here’s a few other tips to get you started.
1. Make great music
Let’s get this out of the way straight away: if you want to promote music effectively, you must first create quality music. It could appear that all it takes to propel a track to the top is promotion muscle. However, you won’t succeed if the music you’re promoting doesn’t provide something to listeners. Before you begin your promotion, do your best to make your music as captivating as you can. To develop your ultimate output, take your time to generate excellent songs, hone your mix, and master your music. Once you’ve produced songs you’re happy of, you’ll feel empowered to establish objectives and enthusiastically market yourself online.
2. Release your music on streaming platforms
The introduction of streaming services altered how most people listen to music, as well as how musicians market their songs. Today, every artist, no matter how big or small, needs to have a strategy for advertising a forthcoming release and their back catalogues on streaming services. That’s in part because artists can only monetise their music through song streams, merchandise sales, and live performances; other methods include royalties from streaming services. But fans also frequent these sites to discover new music, whether it is through playlists, music journalism, or algorithmic suggestions. Although each platform has its own peculiarities for success, there aren’t many elements that they have in common. Each platform, for instance, will have an artist profile that you must claim and complete. To get your music on streaming services you’ll need to work with a distribution provider. MN2S offers music distribution as part of its label services and management division. Get in touch to find out more.
3. Make the most of social media
Today, music promotion encompasses much more than just music. The story that surrounds your sound can be developed via films, pictures, interviews, articles, playlists, sample packs, studio tours, live performances, and anything else. Creating memes, TikToks, and snappy Tweets can help you tell your story and gain followers. Whether you like it or not, your fans want you to be active on TikTok, Instagram, Twitter, YouTube, and other platforms where they go to find content. Keep in mind that, as an artist, you have a voice that people are interested in hearing; you are privileged to have a platform to discuss the current state of culture. Social media management agencies like MN2S can help you create content while building and maintaining a following on social media. Get in touch to find out more.
4. Hire a music PR agency
The number one most effective way to promote your music is by hiring a music PR agency like MN2S. Competition is fierce in the modern musical landscape, and you’ve got to do all you can to stand out from the crowd. We create and implement world-class digital campaigns that can take musicians and producers from relative unknown to globally recognised. With more than 20 years in the music industry, we have the knowledge, the networks and the global reach to build your profile as an artist or DJ.