Any digital file can be transformed into an NFT. This includes images, music, video, collectibles and a range of other unexpected forms: assets such as virtual real estate, digital concert experiences and even famous tweets can be made into NFTs and sold to the highest bidder.


By far the most popular form of NFT is digital art. Thousands of digital artworks have been minted and sold as NFTs, with many fetching prices in the millions. The popularity of digital art made into NFTs lies in the promise of authenticity: NFTs allow digital artworks to become truly “original” in the sense that a famous painting such as the Mona Lisa is original. It can be copied and printed, but there is only one original version. This has made digital artworks extremely valuable.


An increasing number of music artists and producers are now transforming songs and albums into NFTs, while are redefining fan-to-artist relationships in the process. Artists such as Deadmau5, Tory Lanez, Jacques Greene and Kings of Leon have sold their music in NFT form, with some auctions reaching final sums in the millions. Videos can also be sold as NFTs – digital artist Beeple sold a 10-second clip for over $6 million, and NBA Top Shot uses blockchain to sell video highlights from NBA games.


Other popular forms of NFT include digital “collectibles”, GIFs, and virtual real estate in simulated online worlds. Recently, a one-of-a-kind “digital concert experience” was sold by a DJ, opening the doors for NFTs to become integrated into the live music sector. There has even been talk of NFT-based technology being utilised in ticketing for live events.


Experiential NFTs bring together digital assets with real-world experiences, creating a package that offers the benefits of NFT ownership alongside an experience to remember forever. The experiences that accompany the sale of the NFT will vary depending on the celebrity involved, but could encompass anything from meet-and-greets to in-studio sessions to training days with top athletes. Images from these events can then be turned into NFTs, giving fans a one-of-a-kind piece of memorabilia that’s completely unique.

Latest news

5 reasons why everyone is obsessed with NFTs


20 October 2021

5 reasons why everyone is obsessed with NFTs

NFTs aren’t a new technology,, however they’ve certainly taken off recently. If you’re questioning what all the hype’s about, here’s why. Catapulted…

British Museum rides the NFT wave with digital Hokusai postcards


28 September 2021

British Museum rides the NFT wave with digital Hokusai postcards

The British Museum is entering into the world of non-fungible tokens by teaming up with a new platform to sell digital merchandise…



The process behind creating and selling your NFTs is simple, and we’ll be keeping you informed every step of the way.

Here’s a breakdown of each stage.



Speak with one of our agents about your needs and answer any questions you may have. This is where we will figure out what direction we’d like to take with your NFTs, both creatively and financially.



Our creative team will begin to produce a range of designs based on our discussion. These will be forwarded over to you for approval and initial thoughts.



Your chosen concepts will be refined until they meet your expectations, and then ultimately confirmed.
Marketing – We will put together a marketing strategy and promotional timeline, briefing you and/or your management and ensuring we are all on the same page.



We will put together a marketing strategy and promotional timeline, briefing you and/or your management and ensuring we are all on the same page.



The artwork will be minted as an NFT and put up for sale on established marketplaces. It will then either be auctioned to the highest bidder or sold for a fixed price, depending on the agreed course of action.


NFTs are a complex technological asset, but there’s nothing stopping anyone from understanding what they are and how they’re made, bought and sold. You don’t have to be an expert in blockchain technology to understand how NFTs work – people all over the world are buying, selling and creating NFTs and the demand just keeps on rising.


NFT stands for Non-Fungible Token. This essentially means a “token”, or asset, that cannot be reproduced. Any digital file can be made into an NFT, transforming that file into a token that is impossible to reproduce or copy, becoming a one-of-a-kind piece of code, protected and stored on a shared public exchange. Once the file becomes an NFT, it is a completely unique digital item that nobody else can own. Just like the original of a famous artwork, NFTs derive their value from their originality. Though they exist virtually, NFTs can be programmed to react to real events, and accompanied by real items once sold.


Any piece of digital information can be made into an NFT, and this process is called minting. When an NFT is minted, it becomes part of the Ethereum blockchain, a public ledger that is tamper-proof and unchangeable. This is how an NFT becomes irreproducible and unique – its inextricable connection to the blockchain makes it “one of a kind”, and the ownership of the NFT is recorded on the blockchain. This gives the owner a kind of digital certificate that proves the authenticity of their digital asset.


NFTs are bought and sold on a number of online marketplaces: major markets include OpenSea, Rarible and Foundation. These marketplaces require buyers to have a digital wallet and use cryptocurrencies such as Bitcoin and Ethereum to pay for their purchases. They operate a lot like eBay, as buyers from all around the world bid for ownership of NFTs in real time. Although most NFTs are sold online, some are now being auctioned in the real world at famous auction houses such as Christie’s and Sotheby’s. After their initial sale, NFTs provide royalties for their creator upon every repeat sale in the secondary market.

Our NFT clients

We’re working with some of the industry’s biggest artists and celebrities on creating, marketing and selling custom-designed NFTs. Our experience working across the entertainment and talent industries with musicians, DJs, entertainers, athletes and celebrities means that we’re uniquely equipped to understand and respond to your needs. Get in touch today to find out more.

Salt Bae
Chaka Khan
Boney M ft Liz Mitchell
Hafþór Júlíus Björnsson (The Mountain)
Fatman Scoop

Are you interested in NFTs? We want to hear from you. 



Every modern, future-facing brand is looking at how they can enter the NFT space right now. There’s a number of different ways that brands can utilise NFTs and blockchain technology to their advantage, and we’re here to guide them through that process. Get in touch to discuss NFT partnerships, brand collaborations, activations and more.



Celebrities, artists, athletes and entertainers from across the spectrum are making huge profits by leveraging their influence to sell NFTs. By teaming up with MN2S, talent can make use of our knowledge, expertise and connections to develop, market, and sell their NFTs, in partnerships that work for both sides.



We’d like to hear from anyone established in the NFT marketplace – collectors, investors and buyers big and small. We can help you find the right NFT you’re looking for, fulfil requests or make grand ideas come to life. Speak with one of our representatives to give us a better idea of how we can work together.



Our NFT design team is growing rapidly, and we’re looking for creative talents involved in NFT design and creation to work with MN2S. Whatever your skillset, we’d like to hear from you and discuss the potential for collaborations.




Boney M

“We’ve partnered with MN2S on creating and selling quality NFTs that reflect what Boney M are all about. We’re really excited about getting involved with this new technology – MN2S have helped us every step of the way, straight through from creating custom designs to selling our NFTs on the right marketplaces.”


Mica Paris

“NFTs are opening up a whole new world of innovation for artists and their IP, and I am very pleased to be working with MN2S to see what we can accomplish with this creative partnership. MN2S have helped us get up to speed quickly and their expertise has been invaluable in harnessing this new technology.”


For any questions, or to discuss how we can help you, your event or your brand, contact us today.

Make an enquiry

Is MN2S Merchandising sustainable?

Yes, due to our order on demand system we will never be stockpiling clothing in warehouses.

We have aslo parterend with suppliers dedicated to keeping their production wastes to an absoloute minmum, 

Is MN2S merchandising limited to just clothing?

We can fulfill anything from smartphone cases to thermos bottles. If you have it in mind there’s a good chance we can have it designed and shippped off to your fans. 

Can MN2S merchandising ship worldwide?

Yes we work with global manufacturing partners to ensure fans can order merch across the globe. 

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