NFTS CAN TAKE MANY FORMS

Any digital file can be transformed into an NFT. This includes images, music, video, collectibles and a range of other unexpected forms: assets such as virtual real estate, digital concert experiences and even famous tweets can be made into NFTs and sold to the highest bidder.

DIGITAL ART

By far the most popular form of NFT is digital art. Thousands of digital artworks have been minted and sold as NFTs, with many fetching prices in the millions. The popularity of digital art made into NFTs lies in the promise of authenticity: NFTs allow digital artworks to become truly “original” in the sense that a famous painting such as the Mona Lisa is original. It can be copied and printed, but there is only one original version. This has made digital artworks extremely valuable.

MUSIC AND VIDEO

An increasing number of music artists and producers are now transforming songs and albums into NFTs, while are redefining fan-to-artist relationships in the process. Artists such as Deadmau5, Tory Lanez, Jacques Greene and Kings of Leon have sold their music in NFT form, with some auctions reaching final sums in the millions. Videos can also be sold as NFTs – digital artist Beeple sold a 10-second clip for over $6 million, and NBA Top Shot uses blockchain to sell video highlights from NBA games.

OTHER FORMATS

Other popular forms of NFT include digital “collectibles”, GIFs, and virtual real estate in simulated online worlds. Recently, a one-of-a-kind “digital concert experience” was sold by a DJ, opening the doors for NFTs to become integrated into the live music sector. There has even been talk of NFT-based technology being utilised in ticketing for live events.

Experiences

Experiential NFTs bring together digital assets with real-world experiences, creating a package that offers the benefits of NFT ownership alongside an experience to remember forever. The experiences that accompany the sale of the NFT will vary depending on the celebrity involved, but could encompass anything from meet-and-greets to in-studio sessions to training days with top athletes. Images from these events can then be turned into NFTs, giving fans a one-of-a-kind piece of memorabilia that’s completely unique.

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OUR FIVE STEP NFT PROCESS

The process behind creating and selling your NFTs is simple, and we’ll be keeping you informed every step of the way.

Here’s a breakdown of each stage.

1

INTRODUCTION

Speak with one of our agents about your needs and answer any questions you may have. This is where we will figure out what direction we’d like to take with your NFTs, both creatively and financially.

2

CONCEPTUALISATION

Our creative team will begin to produce a range of designs based on our discussion. These will be forwarded over to you for approval and initial thoughts.

3

FINALISATION

Your chosen concepts will be refined until they meet your expectations, and then ultimately confirmed.
Marketing – We will put together a marketing strategy and promotional timeline, briefing you and/or your management and ensuring we are all on the same page.

4

MARKETING

We will put together a marketing strategy and promotional timeline, briefing you and/or your management and ensuring we are all on the same page.

5

ON-SALE

The artwork will be minted as an NFT and put up for sale on established marketplaces. It will then either be auctioned to the highest bidder or sold for a fixed price, depending on the agreed course of action.

WHAT IS AN NFT

NFTs are a complex technological asset, but there’s nothing stopping anyone from understanding what they are and how they’re made, bought and sold. You don’t have to be an expert in blockchain technology to understand how NFTs work – people all over the world are buying, selling and creating NFTs and the demand just keeps on rising.

WHAT ARE THEY?

NFT stands for Non-Fungible Token. This essentially means a “token”, or asset, that cannot be reproduced. Any digital file can be made into an NFT, transforming that file into a token that is impossible to reproduce or copy, becoming a one-of-a-kind piece of code, protected and stored on a shared public exchange. Once the file becomes an NFT, it is a completely unique digital item that nobody else can own. Just like the original of a famous artwork, NFTs derive their value from their originality. Though they exist virtually, NFTs can be programmed to react to real events, and accompanied by real items once sold.

HOW ARE THEY MADE?

Any piece of digital information can be made into an NFT, and this process is called minting. When an NFT is minted, it becomes part of the Ethereum blockchain, a public ledger that is tamper-proof and unchangeable. This is how an NFT becomes irreproducible and unique – its inextricable connection to the blockchain makes it “one of a kind”, and the ownership of the NFT is recorded on the blockchain. This gives the owner a kind of digital certificate that proves the authenticity of their digital asset.

HOW ARE THEY BOUGHT AND SOLD?

NFTs are bought and sold on a number of online marketplaces: major markets include OpenSea, Rarible and Foundation. These marketplaces require buyers to have a digital wallet and use cryptocurrencies such as Bitcoin and Ethereum to pay for their purchases. They operate a lot like eBay, as buyers from all around the world bid for ownership of NFTs in real time. Although most NFTs are sold online, some are now being auctioned in the real world at famous auction houses such as Christie’s and Sotheby’s. After their initial sale, NFTs provide royalties for their creator upon every repeat sale in the secondary market.

Our NFT clients

We’re working with some of the industry’s biggest artists and celebrities on creating, marketing and selling custom-designed NFTs. Our experience working across the entertainment and talent industries with musicians, DJs, entertainers, athletes and celebrities means that we’re uniquely equipped to understand and respond to your needs. Get in touch today to find out more.

GET IN TOUCH
Salt Bae
Chaka Khan
LA TOYA JACKSON
HÉLIO CASTRONEVES
SPINDERELLA
Boney M ft Liz Mitchell
Hafþór Júlíus Björnsson (The Mountain)
Fatman Scoop

Are you interested in NFTs? We want to hear from you. 

 

BRANDS

Every modern, future-facing brand is looking at how they can enter the NFT space right now. There’s a number of different ways that brands can utilise NFTs and blockchain technology to their advantage, and we’re here to guide them through that process. Get in touch to discuss NFT partnerships, brand collaborations, activations and more.

 

TALENT

Celebrities, artists, athletes and entertainers from across the spectrum are making huge profits by leveraging their influence to sell NFTs. By teaming up with MN2S, talent can make use of our knowledge, expertise and connections to develop, market, and sell their NFTs, in partnerships that work for both sides.

 

COLLECTORS

We’d like to hear from anyone established in the NFT marketplace – collectors, investors and buyers big and small. We can help you find the right NFT you’re looking for, fulfil requests or make grand ideas come to life. Speak with one of our representatives to give us a better idea of how we can work together.

 

DESIGNERS

Our NFT design team is growing rapidly, and we’re looking for creative talents involved in NFT design and creation to work with MN2S. Whatever your skillset, we’d like to hear from you and discuss the potential for collaborations.

 

GET IN TOUCH

Testimonials

Boney M

“We’ve partnered with MN2S on creating and selling quality NFTs that reflect what Boney M are all about. We’re really excited about getting involved with this new technology – MN2S have helped us every step of the way, straight through from creating custom designs to selling our NFTs on the right marketplaces.”

Testimonials

Mica Paris

“NFTs are opening up a whole new world of innovation for artists and their IP, and I am very pleased to be working with MN2S to see what we can accomplish with this creative partnership. MN2S have helped us get up to speed quickly and their expertise has been invaluable in harnessing this new technology.”

SPEAK TO US

For any questions, or to discuss how we can help you, your event or your brand, contact us today.

Make an enquiry

Can you help me contact an influencer directly?

It is company policy to refuse any requests for appearances or autographs to the influencers on our rosters. We receive many such requests and are unable to respond to every one of them. If you have a professional request, please contact us and we will then contact the influencer.

How much does it cost to book an influencer?

The cost of booking an influencer depends on a number of different factors. We need to find out more about you and your specific needs and budget as a client before we can discuss any exact costs. Contact us today and we can help to guide you through the process.

How do I book an influencer?

If you’re interested in booking any of the influencers from our influencer marketing roster for digital campaigns, brand partnerships or any other opportunities, please make an enquiry through our website or contact form, email us or give us a call via the number listed on our contact page.

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