Steve Mcmanaman | Booking Agent | MN2S

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Steve Mcmanaman

Steve McManaman is a decorated English former professional footballer who transitioned from a highly successful playing career at top clubs like Liverpool and Real Madrid to a prominent role as a football commentator, pundit, and La Liga ambassador.

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Past Works

Liverpool FC

Steve McManaman officially opened Liverpool's newest standalone retail store in Shenzhen, the first in mainland China, in partnership with All Star Partner (ASP).

BRAND PARTNERSHIPS

adidas

McManaman was dubbed 'El Macca' during his time in Madrid, a nickname highlighting his dedicated commitment to playing in Spain.

BRAND PARTNERSHIPS

Umbro

McManaman signed a contract with Umbro at age 18 for £6,000 annually. Later, he had a dispute with Umbro over his contract, arguing it had not increased sufficiently to reflect his status and was an unlawful restraint of trade. He eventually won an out-of-court settlement.

BRAND PARTNERSHIPS

La Liga

McManaman acts as an ambassador for La Liga, promoting the Spanish football league and engaging with football communities globally.

BRAND PARTNERSHIPS

Standard Chartered

As a partner of Liverpool FC, Standard Chartered connected with McManaman during the SC Cup 2024 football tournament in Mumbai.

BRAND PARTNERSHIPS

Horseracing.net

From November 2019, McManaman began writing an exclusive bi-monthly op-ed column for the British Horse Racing website, Horseracing.net.

BRAND PARTNERSHIPS
1988

Signed as apprentice at Liverpool

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1990

Signed as full professional at Liverpool

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1990

Liverpool debut

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1991–92

FA Cup Winner with Liverpool

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1994–95

League Cup Winner with Liverpool

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1995

Alan Hardaker Trophy Winner

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1995–96

Premier League's top assist provider

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1996–97

PFA Team of the Year

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1996

UEFA European Championship Team of the Tournament

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December 1997

Premier League Player of the Month

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1999

Transferred to Real Madrid

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1999–2000

UEFA Champions League Winner with Real Madrid

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2000–01

La Liga Winner with Real Madrid

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2001–02

UEFA Champions League Winner with Real Madrid

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2002–03

La Liga Winner with Real Madrid

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2001

Supercopa de España Winner with Real Madrid

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2002

UEFA Super Cup Winner with Real Madrid

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2002

Intercontinental Cup Winner with Real Madrid

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2003

Transferred to Manchester City

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2005

Retired from playing

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2005

Began media career as a freelance commentator and pundit

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2006

Joined ESPN Star (Fox Sports Asia) as a football commentator and pundit

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2007

Joined Setanta Sports as a football analyst, hosting 'Macca's Monday Night'

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2010

Joined ESPN as a soccer analyst and color commentator

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2013

Joined BT Sport as a lead co-commentator for Premier League coverage

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2013

Took on coaching role with Liverpool at the academy

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2018

Officially named a La Liga ambassador

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2019

Joined FIFA as an ambassador

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2024

Graduated from the PFA Business School with a Diploma in Sport Directorship

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About

Steven Charles McManaman, born on February 11, 1972, in Liverpool, England, is a former professional footballer primarily known for his role as a right-sided or attacking midfielder. McManaman began his youth career at Liverpool in 1988, turning professional in 1990. He quickly became a regular first-team player for Liverpool during the 1991–92 season, making 51 appearances. He contributed to the team’s success, winning the FA Cup in 1992 and the League Cup in 1995, where his performance earned him the Alan Hardaker Trophy. During his nine years at Liverpool, he was recognized as one of England’s top midfielders, leading the Premier League in assists in the 1995–96 season and being named in the PFA Team of the Year for 1996–97.

In 1999, McManaman made a high-profile Bosman free transfer to Real Madrid, becoming one of the first English players to achieve significant success abroad. Despite initial challenges and changes in club leadership, he established himself as a valuable player. He won the UEFA Champions League twice (1999–2000 and 2001–02), becoming the first English player to win the trophy with a non-English club, and later the first to win it a second time. His tenure at Real Madrid also saw him win two La Liga titles (2000–01, 2002–03), a Supercopa de España (2001), a UEFA Super Cup (2002), and an Intercontinental Cup (2002). After four successful years in Madrid, McManaman returned to England, playing two seasons for Manchester City before retiring in 2005, concluding a career with 566 appearances and 80 goals across all clubs.

Following his retirement from professional football, McManaman embarked on a successful media career. He has worked as a co-commentator and pundit for ESPN and TNT Sports (formerly BT Sport), providing insightful analysis for various football competitions, including the FIFA World Cups, UEFA European Championships, and La Liga matches. In addition to his broadcasting roles, he has served as a La Liga ambassador, promoting the Spanish league globally. He also took on a coaching role at Liverpool’s academy to mentor young talent, contributing to the development of players like Trent Alexander-Arnold. McManaman’s post-playing career also includes ambassadorial roles for UEFA and FIFA, participating in charity matches, and graduating with a Diploma in Sport Directorship from the PFA Business School in 2024.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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