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When an actor walks into an ad in character, something entirely different happens and the most commercially powerful partnerships in entertainment marketing are proof of it. When PopCorners wanted to...

Peter Drury's commentary on Max Dowman's record-breaking goal licensed for Google Pixel's Arsenal title campaign. When 16-year-old Max Dowman sprinted the length of the pitch at the Emirates in the...

This week, Dua Lipa's wedding dominated headlines around the world. From fashion publications and entertainment outlets to mainstream news websites and social media feeds, coverage extended far beyond the wedding...

Gordon & MacPhail has launched Vintage Moments, a new ultra-rare Scotch whisky series, with its inaugural release personally curated in partnership with Scottish football legend Sir Kenny Dalglish. There are...

Sixty Thousand People. One Night. £16.5 Million Raised. The 20th anniversary match at London Stadium on 31 May sold out all 60,000 seats, broadcast live on ITV, and raised £16,462,353...

Royal Ascot has always been about more than horses. Brands are finally catching on. Five days. More than 285,000 attendees. Broadcast live across 180 territories through 30 international broadcasters. A...