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Artist Spotlight: Shalishah Kay

News

19 June 2026

Artist Spotlight: Shalishah Kay

A South London selector turning Afro House grooves into a global dancefloor calling card. Shalishah Kay is a South London born DJ…

Celebrity as Creative Co-Owner: Why the Brand Partnership Brief Has Changed Forever

News

19 June 2026

Celebrity as Creative Co-Owner: Why the Brand Partnership Brief Has Changed Forever

The Endorsement Deal Is Dead. Long Live the Co-Owner. Something fundamental has changed in how the most commercially sophisticated celebrities work with…

Cannes Just Declared War on AI Creative. Here’s What Smart Brands Do Next.

News

19 June 2026

Cannes Just Declared War on AI Creative. Here’s What Smart Brands Do Next.

The industry’s biggest stage just picked a side This month, the ad industry’s most-watched festival opened on the French Riviera, and the…

Ben Youngs Partners with YourParkingSpace to Tackle Matchday Parking Stress

News

19 June 2026

Ben Youngs Partners with YourParkingSpace to Tackle Matchday Parking Stress

England’s most-capped player joins forces with YourParkingSpace, turning his rugby credibility and For The Love Of Rugby podcast into a relatable, BENY10-driven…

Why Celebrity Talent Is Becoming Gaming’s Most Powerful Marketing Weapon

News

17 June 2026

Why Celebrity Talent Is Becoming Gaming’s Most Powerful Marketing Weapon

From Hollywood action stars commanding virtual tanks to TV actors endorsing mobile puzzle games, celebrity partnerships have become one of the most…

Why Your Music Isn’t Reaching New People and How to Fix It

News

16 June 2026

Why Your Music Isn’t Reaching New People and How to Fix It

The Problem Isn’t Your Music You’re releasing music. You’re posting on social media. You’re doing the things you’re supposed to do. But…

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