For Products | World-Class Support for Product Development | MN2S

LICENSING AND COLLABORATIONS FOR TALENT

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As a leading international talent agency, we’re perfectly positioned to help talent determine, evaluate and secure strategic licensing opportunities that offer the strongest leverage for their commercial potential.

Visibility and relevance are key in today’s ever-evolving market. From merchandise to limited-edition collaborations, licensing consumer products creates marketing opportunities that can help talent drive new income streams, optimize their brand, and expand their reach.

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FIND THE RIGHT TALENT FOR Your Brand

Brows database of 17,000+ talents by name nationality and category to find the perfect fit for your project.

Celebrity branding successes story

Blenders x Alana Springsteen

Blenders Eyewear, a leading eyewear brand, part of Safilo Group, today announced Country music sensation Alana Springsteen as its newest brand ambassador. A powerhouse performer known for her iconic style and magnetic stage presence, Springsteen joins Blenders' dynamic ambassador roster of visionaries pushing boundaries across music, sports, and fashion.
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Celebrity branding successes story

Gordon Ramsay x Borealis Foods

Michelin-starred chef and television personality Gordon Ramsay has partnered with food tech brand Borealis Foods in a licensing agreement organized by MN2S. Through this collaboration, Ramsay will serve as an advisor, strategic partner, and brand ambassador, contributing his culinary expertise to the development of recipes that reflect his signature style.
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Celebrity branding successes story

Carling x Jussi Jääskeläine

Carling has partnered with former Bolton Wanderers Jussi Jääskeläinen for a regional campaign celebrating local pride. The campaign, supported by MN2S Licensing, features an authentic image taken near Bolton and will appear across local advertising, showcasing the power of regional marketing to connect brands with their communities.
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How MN2S creates talent licensing opportunities

At MN2S, we work with talent to leverage their potential in two key areas:

 

Developing consumer product licensing programs for talent

We help celebrities, influencers, and talent explore licensing options that use their name and likeness for consumer products. This can open the door to long-term brand-building programs that generate incremental revenue, increase market exposure, resonate with existing audiences and help to build new ones.

Meanwhile, manufacturers looking to pair with a complimentary personality for a licensed product can benefit from MN2S’s global network. We identify and connect talent whose values, audience, and image are the ideal fit for a specific product or marketplace.

 

 

Facilitating collaborations and limited-time offers (LTOs)

Beyond licensing programs, we create unique opportunities for talent to partner with brands on exclusive collections, signature products and collaborations. Such partnerships can enhance visibility, diversify revenue streams, and cement credibility

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A FEW OF OUR CLIENTS

Building the best possible partnerships

When creating new products under license, branded with the talent’s name and likeness, the results have to be authentic.

From identifying opportunities and negotiating contracts to ensuring that deals are structured, we protect the talent and optimize the revenue structure. MN2S offers a fully-integrated team to comprehensively negotiate and manage this process. With specialists in both the US and UK, we’re always ahead of the curve on emerging trends, and ideally placed to deliver opportunities that help brands and talent grow together.

Open to taking your brand to the next level with consumer product licensing or more? Get in touch for a chat with one of our specialists today.

Our Latest Partnerships

Frequenly asked questions

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