Connecting Brands & Talent | MN2S Brand Partnerships Agency

Latest news

Footballers and Brand Partnerships: Why do they work?


16 May 2024

Footballers and Brand Partnerships: Why do they work?

It’s nothing new, but footballing brand partnerships continue to be effective marketing techniques well into the digital age. For many football supporters,…

Cheyenne Parker links up with SKIMS

Brand Partnerships

13 May 2024

Cheyenne Parker links up with SKIMS

The WNBA star was partnered with SKIMS underwear by MN2S. Basketball player Cheyenne Parker has teamed up with SKIMS to promote the…

Harry Pinero and MaxiNutrition partner for Cyclone All-in-One Protein Powder campaign

Brand Partnerships

7 May 2024

Harry Pinero and MaxiNutrition partner for Cyclone All-in-One Protein Powder campaign

YouTuber and influencer Harry Pinero was teamed up with MaxiNutrition by MN2S. Harry Pinero has been partnered with fitness brand MaxiNutrition for…


Celebrity branding successes story


Raekwon has been partnered with Door Dash by MN2S. As part of the brand partnership, the rapper and hip-hop artist will be taking part in a promotional campaign centred around the food delivery service

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Celebrity branding successes story

Arnold Schwarzenegger and Milla Jovovich Partner With World of Tanks

Arnold Schwarzenegger and Milla Jovovich have teamed up with Wargaming to promote World of Tanks, a massively multiplayer online action game based around virtual tank warfare.

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Celebrity branding successes story

MN2S partners Gordon Ramsay with Borealis Foods

Michelin-starred chef and television personality Gordon Ramsay has partnered with food tech brand Borealis Foods, joining the company as an advisor, strategic partner and brand ambassador. Borealis

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Celebrity branding successes story


Gary Lineker has been partnered with Varilux for a social media campaign surrounding the launch of Varilux XR, the first eye-responsive progressive lens powered by artificial intelligence

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What we do for brands

We combine creative, strategic, commercial and legal skills with knowledge of popular culture, technology and entertainment marketing to grow your brand or business in unexpected ways. Our work increases sales, loyalty and brand equity while connecting your brand identity with famous faces and names in the minds of consumers.

Celebrity branding partnerships

Work with music artists and celebrity talent to amplify your own brand values and extend your reach.

Celebrity collaborations

Associate memorable designs, music or content with your brand by working with a talented artist or personality.

Brand ambassadors

Gain the endorsement of celebrities or social media influencers, adding to your brand’s credibility and profile.

Influencer activations

Design campaigns that get the right people talking about your brand to audiences that matter to you.


Head of Partnerships

Focus Entertainment

It’s been a pleasure to work with MN2S’s team! Reactivity and professionalism at all stages of the project, as well as an incredible trailer at the end of the process. Looking forward to opportunities to work together in the future.


Esther Acebo


Working with MN2S has been an awesome experience. They make everything easy and fun




Thank you so much to MN2S and Jamie Oliver for your fantastic support for Hubbub’s #EatYourPumpkin Halloween food waste campaign. Having Jamie’s support on social media helped us to massively amplify our message and expand our reach to new audiences. It’s wonderful to see what we can achieve when collaborating around the same objectives,


Chuck Norris' Manager


We just finished working with MN2S on the World of Tanks partnership, which was an amazing experience for me as a businessperson, and for my client as the talent.

The team over there brought us the opportunity, they negotiated with us with the deal terms and they did all of the logistics for the shoot, and it was complicated, but they were so organized.

They were fun to deal with!

I’ve made a lot of deals over the years, I’ve been doing this for 35 years, and the team really made me feel secure that my client would be in good hands, and most importantly, the product turned out fantastically!

The feedback we’ve been getting on Chuck Norris being involved with this video game World of Tanks has been incredible, and I want to thank everyone over there.

I would recommend them to anyone thinking about doing business with them.

Talent wise, or another company, you’ll be in good hands.


Keiko Arzouman


Thank you for this wonderful partnership! You and your team have been incredible partners.


Randi Zuckerberg


MN2S helped to connect me with the team at Sodastream, and together we worked on a fantastic campaign that was in support of environmental causes close to my heart. I would undoubtedly work with MN2S again, and have nothing but praise for their professionalism and the impressive service they provided.


Polina Edmunds

It was awesome working with MN2S on a recent campaign with Bank of America — we created some great content and the whole experience was professional and easy! I would definitely work with MN2S again in the future.

What we do for talent

We develop long-term personal branding strategies and the tactics to realise and protect them. Our aim is always to increase the value of your personal brand, finding associations and partnerships that generate commercial opportunities and bring you closer to achieving your career goals.

Brand expansion

Identify and realize opportunities to expand your brand by exploiting your brand equity in other areas.

Brand strategy

Strengthen and protect your brand identity, increase your reach and introduce your brand to new markets.

Brand extension

Develop ideas for new products and services to extend the offering of your existing brand.

Global licensing

Find and negotiate licensing opportunities for the use of your brand’s products or intellectual property.

Celebrity branding successes story
Patrick J. Adams partners with Dream Games

Patrick J. Adams was partnered with Dream Games by MN2S for a campaign surrounding the Royal Match mobile game.

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Speak to our Brand Partnerships Team

For any questions, or to discuss where you want to take your brand and how we could help you get there, contact us today.

Make an enquiry

Please Note we do not process requests for personal videos

Can you help me to contact a celebrity directly?

We do not pass on any personal requests for autographs or video messages to the celebrities on our talent roster.

What is the process for booking a celebrity appearance?

To book any of the celebrities or sports personalities on our talent roster call us, email us or fill in a booking enquiry form. You can find the email and direct telephone number to contact celebrity agents on the celebrity’s bio page on the MN2S website.

In your initial booking enquiry, please tell us as much as you can about the venue, location, type of engagement, and your preferred event dates.

If you email us or use the booking enquiry form, one of our agents will contact you as soon as possible. We usually respond within an hour or two, and will definitely be in contact within 24 hours.

If your preferred celebrity is available for your dates, we will then send you a booking form. Once you complete the form, we can confirm whether the booking is possible. In some instances we may need to speak to the celebrity first. We will then discuss the details of your booking with you, including the appearance fee and expenses.

Once you are happy with the details of the booking, we will issue you with a short contract that is standard for celebrities agents. The booking is confirmed once we receive a signed copy of the contract and a booking deposit.

The deposit for booking a celebrity is usually 50% of the total fee. It is payable within 3 working days of the contract being signed. However, this may vary depending on the type of engagement.

We can often confirm a booking and finalise the contract on the same day that you make the enquiry.

What type of artists and personalities do you have on your rosters?

MN2S is a global music management agency – organizing tours, bookings and events in over 120 countries. We manage worldwide bookings for a very broad range of music artists and celebrities who are based mainly, but not exclusively, in the UK, USA and Europe.

We started as a DJ booking agency in the late 1990s, but rapidly evolved into a talent and live music agency too. Today, we are booking agents for rappers, DJs, bands and vocalists. Our artists represent more than 40 genres of music, from acid house to world, and everything in between.

We are also celebrity agents, and we have a talent roster of international sports, media and entertainment personalities who are available to hire for personal appearances, media engagements, PR and endorsement campaigns.

On our rosters we have internationally known artists and DJs, some of whom have been established for years. Alongside them we have up-and-coming artists who are being spoken about on underground music scenes, or who are just breaking into the mainstream. We like to keep our rosters diverse and we regularly sign and promote new artists.

If you are unsure of who to book, speak to one of our bookings agents. They will be happy to advise you on artists who will suit your requirements.

Other Services

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Social Media Management

If you want to achieve more with your social media, we can give you the support you need. We plan,…



With over 20 years in the music industry, we know what audiences want and what promoters and event organisers need…


Atleast one genre is required

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