Starting a label

I want to start a label – what do I need to do?

If you want to start a record label we can support you from set up to worldwide music distribution.

The first step is branding your record label. You need a name that is unique and a logo that works well for marketing and digital distribution. Our branding team can assist you with this.

Next, you need to have the necessary legal agreements in place with the artists you collaborate with, including backing artists, song writers and DJs. Again, we can draw up the necessary contracts and advise you on legal matters around this.

It’s a good idea to have your releases registered with PPL, so that you can collect royalties when your tracks are played in public or on the radio. As registered members of PPL this is something we can do for you very quickly, saving you a lot of administration.

If you want to succeed, you also need to have a label launch strategy in place. This is to ensure that you have enough releases to build some momentum for your label. Without one it can take much longer to develop a name for yourself. Our label services agents have advised dozens of labels on this, and can help you plan your release dates and work with you to develop a solid, attention-grabbing strategy that builds your label brand from the start.

When it comes to releasing your first tracks, we submit them to all the major digital music distribution outlets online, including iTunes, Beatport, Shazam, Traxsource and Spotify. MN2S is an established brand in the music industry, known for working with respected labels, DJs and artists. This works in your favour when we deliver your releases, ensuring that your music is taken seriously.

Contact us to discuss launching a new record label.

Digital music distribution

Can you get my music on iTunes and Spotify?

Yes we can. We deliver to all major stores and streaming sites, including iTunes and Spotify, and we will tailor the release to suit your needs.

If I use your digital music distribution services, when should I submit releases?

We need you to submit your release to us at least three weeks ahead of the official release date. This gives us enough time to meet the deadlines set by the leading music streaming services and digital music distribution outlets. Without this three weeks’ lead time it will be far harder for us to secure any significant coverage for your release.

When you send us the release, you should also send us a detailed summary of your promo campaign. This includes any biographies, articles, press releases, blogs and reviews, a list of radio plays, a list of your social media profiles and the number of followers you have for each, and any positive reactions from DJs or music journalists on social media. We will then package this information into the best format for each digital retailer.

If it’s at all possible, submit your release and promo materials to us sooner than three weeks before the release date. The more time we have to work with the information, the better.

We work closely with marketing and PR companies that specialise in PR for label services. If you do need support in this area, let us know. We can manage the promotional campaign for the release on your behalf if required.

Other label services

I would like to get some big-name artists on my label – can you help?

With our substantial network of artists and producers we can help you. Contact us.

Do you manage regional licensing and releases?

Yes we do. Contact us to discuss what we can do for you.

Can you help with vinyl or CD production?

Yes, we can advise and manage every aspect of the production process from inception to worldwide music distribution.

Payments

The monthly balance on my label statement is less than £50, should I invoice?

No. You should only invoice us once your balance is greater than £50. We pay monthly where payments have been received, providing the royalties amount to more than £50. If your statement reads less than £50 the amount will roll over, until the balance is greater than £50.

What royalties can you collect on my behalf?

We collect your royalties from PPL. They collect royalties in the UK and internationally. These royalties are collected for music played on the radio, in businesses and other public premises, on YouTube, and on certain internet radio stations and digital on-demand streaming services. We invoice for your PPL payments regularly and chase up on unpaid royalties.

When and how will I be paid?

The industry standard is to pay in quarterly instalments. We process our accounts and pay royalties monthly where payments have been received.

At the end of each month we will email you a spreadsheet with the latest figures. This will include any income from PPL, royalties from compilations, direct sales from music distribution, and one-off payments for licensing agreements.

You then need to invoice us for the total amount shown on the invoice. You should only invoice us once the balance is greater than £50. If your statement reads less than £50 the amount will roll over to the next month. If the amount is greater than £50 but you do not invoice us, the unpaid balance does not automatically roll over to the next account, so please invoice promptly.

We aim to pay all our invoices within 48 hours. Payment is via bank transfer, so please include your bank account details on your invoice. We do not pay via cheque.

Payments may be delayed if your invoice does not have the correct information on it. As a minimum your invoice should include: our name and address; your label’s name and a physical address; the date; a unique invoice number; the period you are invoicing for; and your bank details – account name, bank’s name, account number and sort code.

If you have any queries, please contact the label services division.

Booking music artists and DJs

Do you take bookings for events outside the UK?

Yes we manage bookings globally. Our artists have performed in more than 100 countries. We organise all the logistics for international bookings, including travel, accommodation and visas.

Can you help me book DJs in London?

Yes we can. If you are looking to book a DJ in London for a club night, private party or a corporate event, speak to us.

We are a global event DJ agency with head offices in London, and the majority of the DJs on our roster are more than happy to play at events in the city. Many of them are Londoners themselves.

We manage bookings for renowned international DJs, respected UK radio DJs, and up-and-coming acts across a wide spectrum of mainstream and underground genres. Let us know your preference, whether disco, pop, hip hop, house, electronica, acid jazz or urban. We have DJs in over 30 genres of music, and can recommend a suitable DJ for almost any event.

If you are unsure of who to book, speak to one of our bookings agents. They will be happy to advise you on DJs who will suit your requirements and be available for your London event.

If you are interested in a celebrity DJ booking, take a look at who we have on our celebrity DJ roster. It includes internationally-known personalities from the worlds of live music, fashion, radio and TV. They are also skilled DJs who can attract a whole different audience to your event.

Contact us to book a DJ in London now.

I want to hire a DJ for a party – can you help?

Yes, we can help you to hire a DJ for a party. We are an event DJ agency and we take bookings for commercial, corporate and charity events as well as for private events.

To book one of our DJs for parties, call us, email us or fill in a booking enquiry form. You can find the direct contact details for each DJ’s booking agent on their MN2S bio page. In your initial booking enquiry, please tell us as much as you can about the party you have planned, including the size of the venue, the location and your preferred dates.

If you are unsure of who to book, we will be happy to advise you on DJs who will suit your requirements and be available for event. Just tell us a little more about your preferred music genre. We are also a celebrity DJ agency, and our roster includes personalities from the worlds of live music, fashion, radio and TV who are all skilled DJs.

If you email us or use our online enquiry form, one of our music agents in London will contact you as soon as possible. We usually respond within an hour or two, and will definitely be in contact within 24 hours.

If the DJ you want is available for your dates, we will then send you a booking form. When the details of the booking are agreed, we will set them out in a short contract. The booking is confirmed once we receive a signed copy of the contract and a booking deposit.

The deposit for booking a DJ is usually 50% of the total fee. It is payable within 3 working days of the contract being signed.

We can often confirm a booking and finalise the contract on the same day that you make the enquiry.

Do you accept corporate or charity bookings?

Yes, we do. We are a live music agency, event DJ agency and celebrities agent, and regularly take corporate and charity bookings for live music acts, DJs, celebrity speakers and guest appearances. Our artists and celebrities have performed and appeared at all types of events, including private parties, charity fundraisers, product launches, corporate events and award ceremonies.

Our booking agents will be more than happy to discuss event fundraiser or corporate entertainment ideas or to help you to find a DJ, act or personality that meets your requirements.

We do not offer a standard charity discount and we do not take requests for free performances or appearances. Most of our artists already support a number of chosen charities, and many of them are inundated with requests to appear for free. In most cases this is not viable, and due to the number of requests for free appearances that we receive, we cannot respond to them all.

However, if you are a charity, we are more than happy to put forward a reasonable offer to any of our artists or celebrities, even if it is below their usual fee. The final decision on whether to accept your offer lies with them.

To make a booking or discuss your options for your next event, contact us.

What type of artists and personalities do you have on your rosters?

MN2S is a global music management agency – organising tours, bookings and events in over 100 countries. We manage worldwide bookings for a very broad range of music artists and celebrities who are based mainly, but not exclusively, in the UK, USA and Europe.

We started as a DJ booking agency in the late 1990s, but rapidly evolved into a live music agency too. Today, we are booking agents for rappers, DJs, bands and vocalists. Our artists represent more than 40 genres of music, from acid house to world, and everything in between.

We are also celebrity agents based in London, and we have a talent roster of international sports, media and entertainment personalities who are available to hire for personal appearances, media engagements, PR and endorsement campaigns.

On our rosters we have internationally known artists and DJs, some of whom have been established for years. Alongside them we have up-and-coming artists who are being spoken about on underground music scenes, or who are just breaking into the mainstream. We like to keep our rosters diverse and we regularly sign and promote new artists.

If you are unsure of who to book, speak to one of our bookings agents. They will be happy to advise you on artists who will suit your requirements.

What is the process for booking a music artist, DJ or personality?

To book an artist, DJ or celebrity call us, email us or fill in a booking enquiry form. You can find the direct contact details for each artist’s booking agent on their MN2S bio page.

In your initial booking enquiry, if you can, tell us about the venue, location, type of event, and your preferred dates.

Once you send an enquiry about booking an artist for an event, one of our agents will contact you. We usually respond within an hour or two, and will definitely be in contact within 24 hours.

If the artist is available for your dates, we will then send you a booking form. Once you complete the form, we can confirm whether the booking is possible. In some instances we may need to speak to the artist first. We will then discuss the details of your booking with you. For example, if you are booking music acts, we will need to discuss the technical requirements.

Once you are happy with the details of the booking, we will issue you with a short contract. The booking is confirmed once we receive a signed copy of the contract and a booking deposit.

The deposit for booking an artist is usually 50% of the total fee. It is payable within 3 working days of the contract being signed.

We can often confirm a booking and finalise the contract on the same day that you make the enquiry.

When booking artists for events, how do I check their availability?

To check an artist’s availability, contact us directly. You can call us, email us or fill in a booking enquiry form online.

Once you make an enquiry about booking an artist for an event, the artist’s booking agent will contact you. We usually respond within an hour or two, and can confirm availability either immediately or within 24 hours.

If you can be flexible with your dates, please let us know in your initial booking enquiry and we can come back to you with a selection of possibilities. We will also check if the artist has any other shows scheduled in your region, which may reduce the cost of travel expenses.

In most cases, we can check an artist’s availability and confirm a booking up to 12 months in advance. We can very rarely take bookings more than a year in advance.

Like most entertainment booking agents, we are unable to show artists’ availability online. This is because their availability is not just dependant on their existing bookings, but on the location of those bookings. As a global entertainment booking agency many of our artists travel extensively, which means we need to consider travel and time zones when arranging bookings.

Booking contracts and payments

How do I make international payments to confirm bookings?

We accept bank transfers as well as payments via credit card, PayPal, Western Union and MoneyGram.

We will send you payment details with the final booking contract.

What happens if the artist is unable to perform?

If the artist is unable to reach the venue or to perform due to an ‘Act of God’ you are still liable for the full fee. However, in these situations we always do our best to schedule an alternative date so that you avoid any losses.

If an artist themselves cancels the booking, we will refund any monies paid to MN2S in full.

What happens if I cancel a booking?

If you cancel a booking within 30 days of the event, you will be liable for the full fee.
It you cancel more than 30 days before the event, you are liable for 50% of the full fee.

When will I need to pay a deposit for booking an artist?

We need to receive the booking deposit within 3 working days of you signing the booking contract. In most cases, the deposit is 50% of the total cost of the booking.

What is covered in the booking contract?

The DJ, celebrity or musician booking contract is a simple two-to-three-page document that sets out the terms of the booking.

It will include details of the performance or appearance, such as: the venue, the date, the time, how long the artist will perform, and how many sets there will be.

It will also include details of the expenses that you will be covering and the fee for the final booking. Expenses will usually include travel expenses, but depending on the location of the event, they may also include accommodation and visa application fees, for example. The terms of payment will be clearly set out in the contract too.

Details of the food and drink that you agree to provide will also be included in what is known as the hospitality rider. This might include full meals, or the artists’ preferred snacks and beverages.

If you are booking music acts or DJs, there will usually be a technical rider in the contract too. This stipulates the technical equipment that you will need to provide.

Finally, the contract will include the terms of cancellation. It sets out the costs involved if you cancel the event, or if the artist is unable to perform for any reason.

Marketing and merchandise

How do I organise artists’ merchandise for an event?

We will discuss merchandise when we agree the booking contract. We will then put you directly in touch with the artist’s merchandise manager to arrange the details.

How do I get an artist press pack or promotional materials?

When your booking is confirmed, you will be able to download all the available promotional materials via the artist’s page on the MN2S website.

We will send you the link and the login details.

Assets may include high-resolution photographs and logos, reviews and biographies. The design files are available in various formats to make them easy for your graphic designer to use.

Any promotional artwork that you create for an event where one of our artists is appearing will need to be signed off by the artist’s booking agent.

FAQs for artists and DJs

Can you manage requests for collaborations?

Yes, we can. We have an excellent network of contacts and are happy to facilitate collaborations on your behalf, or manage requests from other artists and producers

Do you only include UK artists on your rosters?

We will be happy to consider adding you to our roster no matter where you are based. We currently manage bookings for DJs and live music artists from many different countries, including the UK, Sweden, Spain, France, Germany, and the USA.

We started as a DJ booking agency in the late 1990s, but rapidly evolved into a music agent for London and the UK, and then into a global music management agency. Today, we are booking agents for rappers, DJs, bands and vocalists. Our artists represent more than 40 genres of music, from acid house to world, and everything in between.

On our rosters we have internationally known artists and DJs, some of whom have been established for years. Alongside them we have up-and-coming artists who are being spoken about on underground music scenes, or who are just breaking into the mainstream. We like to keep our rosters diverse and we regularly sign and promote new artists.

We also have a talent roster of sports, media and entertainment personalities who are available to hire for personal appearances, media engagements, PR and endorsement campaigns.

We are most definitely not just artists agents for the UK. If you are looking for a new international booking agent, contact us.

As entertainment booking agents, what services and support do you provide me as an artist?

We manage bookings and identify opportunities for all the artists on our rosters, and we will market you to our global network of event promoters. With connections in more than 100 countries, and a detailed knowledge of the venues, festivals and events that exist, we target our promotions according to your sound and your ambitions.

As musicians’ agents, we deal with all the logistics related to your booking. This includes flights, transfers to and from the airport, accommodation and visas. We also make sure that all technical and hospitality requirements are clearly set out as a part of the booking contract.

Our booking agents negotiate fair fees on your behalf, and ensure that you are paid promptly. In most cases you will receive 50% of your total fee at least one month before the performance. You will receive the balance payment the day after the performance. These payments will be made directly into your bank account.

We do not provide tour managers, but the agents in our entertainment agency’s London offices are on hand to help deal with any emergencies. For example, if a flight is delayed or you miss a flight, we will help you to organise an alternative and adjust the rest of your itinerary.

Is MN2S taking on new artists? Who should I contact?

As music agents looking for talent, we are always interested to hear from both established and up-and-coming musicians, vocalists and DJs who need a booking agent.

We know that there are many music agents in London to choose from. What sets us apart is our global network of event promoters, our connections in the music production and music distribution industries, and our highly efficient logistics and administrative teams. They are critical to smooth events, and getting our artists paid on time.

If you are interested in working with us, submit your demo to demos@mn2s.com. Rather than send us the demo as an email attachment, please send us a link where we can view or download the demo.

We receive dozens of enquiries and new demos each day, so the more comprehensive your introduction email, the better the chance you have of standing out. In your email, include any reviews, details of radio plays, and a list of the events that you have played.

Due to the high number of submissions we receive, we can’t guarantee a response.

Contacting our artists and celebrities

Can you help me to contact an artist or celebrity directly

We do not pass on any personal requests for appearances or autographs to the artists or celebrities on our rosters. We receive dozens of requests each day and are unable to respond to them.

If you have a professional request, contact us and we will in turn contact the artist.

Can you help me to organise a collaboration with one of your artists?

Yes, we can. Contact us.

FAQs for talent bookings

Can you help me to contact a celebrity directly?

We do not pass on any personal requests for appearances or autographs to the celebrities on our talent roster. We receive dozens of requests each day and are unable to respond to them.

If you have a professional request, contact us and we will in turn contact them.

Does MN2S handle international talent bookings?

Yes we do. Our global connections are one of the things that sets us apart from other UK-based talent management agencies. On our talent roster we have both national and international media, TV and sports personalities. These include celebrity chefs, TV presenters, models, singers, cricketers and footballers. Although many of them are UK-based, the majority of them have an international following. We work with them to manage and identify booking opportunities not just in the UK and Europe, but around the world.

For our celebrities, we manage diverse bookings in more than 100 countries. These range from personal appearances, product endorsements, advertising campaigns and voiceovers, to media opportunities and speaking engagements.

As celebrities agents, we have a great deal of experience in managing international talent bookings, and are meticulous in our planning and logistics.

Ask us if you need advice about motivational speakers, presenters or celebrity guests who will be suitable for your brand or event. We will be more than happy to give you some suggestions if we believe we have someone who is on-brand and fits your requirements.

To discuss a booking, call or email one of our booking agents now. Or you can use our booking enquiry form and one of our agents will get back to you as soon as possible.

What is the process for booking a celebrity appearance?

To book any of the celebrities or sports personalities on our talent roster call us, email us or fill in a booking enquiry form. You can find the email and direct telephone number to contact celebrity agents on the celebrity’s bio page on the MN2S website.

In your initial booking enquiry, please tell us as much as you can about the venue, location, type of engagement, and your preferred event dates.

If you email us or use the booking enquiry form, one of our agents will contact you as soon as possible. We usually respond within an hour or two, and will definitely be in contact within 24 hours.

If your preferred celebrity is available for your dates, we will then send you a booking form. Once you complete the form, we can confirm whether the booking is possible. In some instances we may need to speak to the celebrity first. We will then discuss the details of your booking with you, including the appearance fee and expenses.

Once you are happy with the details of the booking, we will issue you with a short contract that is standard for celebrities agents. The booking is confirmed once we receive a signed copy of the contract and a booking deposit.

The deposit for booking a celebrity is usually 50% of the total fee. It is payable within 3 working days of the contract being signed. However, this may vary depending on the type of engagement.

We can often confirm a booking and finalise the contract on the same day that you make the enquiry.

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