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Stop Building Events. Start Borrowing Audiences.

News

29 July 2026

Stop Building Events. Start Borrowing Audiences.

The audience is already there; meet them where they are Most brands still build their own event when they want a big…

Didi Conn Returns to Rydell High for a Surprise Grease Reunion in London

News

29 July 2026

Didi Conn Returns to Rydell High for a Surprise Grease Reunion in London

MN2S arranged a surprise appearance from original Grease star Didi Conn at Secret Cinema’s Grease The Immersive Movie Musical in London, reuniting…

The Best Brand Partnerships Are Also PR Moments

News

29 July 2026

The Best Brand Partnerships Are Also PR Moments

Brand partnerships have become one of the most powerful ways for brands to reach new audiences, but the most successful campaigns are…

Mathame Return to Istanbul’s Klein Phönix for a Headline Set on 22 August

News

28 July 2026

Mathame Return to Istanbul’s Klein Phönix for a Headline Set on 22 August

The Italian melodic techno duo comes back to one of Istanbul’s leading electronic music venues, joined by Metodi, Bvalioso and Diana Swan…

Why Curator Relationships Beat Marketing Spend for Playlist Placement

News

28 July 2026

Why Curator Relationships Beat Marketing Spend for Playlist Placement

Playlist placement is not an auction If you run a small label, it is easy to assume that major labels win playlist…

Your Target Audience Isn’t One Person. Why Is Your Casting?

News

23 July 2026

Your Target Audience Isn’t One Person. Why Is Your Casting?

The brief writes a person. The household buys as a group. Every brand brief starts the same way. Pick an age. Pick…

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