Yasmin Chanel is an Irish-Tunisian fashion blogger currently based in London. She has built a huge audience on social media, most notably on Instagram where she currently has more than 563,000 followers (she also has tens of thousands of followers on TikTok and Twitter). As well as her impeccable and unique style and taste, she is also well known and respected for her honesty about the fashion blogger and influencer industry and her friendliness in what can often be seen as a cold and competitive market. She has partnered with various brands and her regular posts generate huge engagement within hours of upload.

Chanel began blogging back in 2014, during the first influencer boom. At the time, she didn’t particularly know (or care) that influencing could be a full-time job; she just loved fashion and photography. However, brands began approaching her, and she skilfully rode the wave. Almost a decade on, she has long since turned blogging and influencing into her career. If she’s not travelling the world to attend launches, she’s based in London, posting irresistibly chic outfits that range from glamorous partywear to daytime double denim.