Guilty Pleasures

Sean Rowley, the force behind Guilty Pleasures, has cultivated a movement around celebrated pop music, transforming a radio segment into a global club night and festival presence, consistently delivering engaging experiences for audiences. After establishing an influential DJ career in the mid-1990s, touring with notable artists including Paul Weller and Oasis, Sean Rowley went on to cultivate a movement around pop music. His early innovation led to the creation of the radio show ‘All Back to Mine,’ which first aired on BBC Radio 1 on Christmas Day 1997. This program featured Rowley exploring record collections of renowned music-loving celebrities such as The Chemical Brothers, Fatboy Slim, Damon Albarn, and Noel Gallagher.

Rowley subsequently hosted and DJ’d globally, headlining stages at major UK festivals including Glastonbury, Latitude, The Big Chill, and Bestival. In 2016, Rowley solidified his festival legacy by co-founding the Mighty Hoopla festival, an event designed to unite various pop brands. Starting as a weekend event at Butlins, it grew into a two-day festival in Brockwell Park, London. Mighty Hoopla draws significant crowds with headliners such as Years & Years, TLC, Chaka Khan, and Sugababes, cementing Rowley’s position as a leading curator and performer in the global pop music scene.