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Norway A-ha, the Norwegian synth-pop band, has significantly influenced electronic music and global pop culture, making them a valued partner for brands seeking an iconic and enduring connection.
A-ha partnered with Volkswagen for the launch of their e-mobility range, featured in their 'Partners in Reinvention' campaign which included a drive through Norway with Volkswagen Commercial Vehicles and music placements.
Wasserman Music serves as the exclusive booking agency for A-ha, managing inquiries for brand partnerships.
Morten Harket and Magne Furuholmen teamed up with the founder of the Bellona Foundation, Frederic Hauge, and Professor Harald N. Røstvik to import one of Norway's first electric vehicles and launched a campaign of civil disobedience, inspiring Norway's electric car revolution.
A-ha signed a worldwide deal with Reservoir, which will see the band partner again with Reservoir/Reverb Music Managing Director Annette Barrett.
Classic Pop Presents released a special issue celebrating the career and legacy of A-ha, highlighting their influence as synth-pop greats.
A-ha's album 'True North' (2022) was released under the Sony Music/RCA Records label.
A-ha recorded an MTV Unplugged special in 2017, leading to an acoustic album and tour, which reimagined their pop classics.
A-ha, composed of Morten Harket, Magne Furuholmen, and Paul Waaktaar-Savoy, formed in Oslo, Norway, in 1982. The band achieved international prominence with their debut album “Hunting High and Low” in 1985. This album featured the global number-one single “Take On Me,” along with “The Sun Always Shines on T.V.” “Take On Me” notably featured a groundbreaking rotoscoping music video, which earned the band six MTV Video Music Awards in 1986, including Best New Artist in a Video and Video of the Year. The album itself reached number one in Norway, number two in the UK, and number 15 on the US Billboard album chart, selling 11 million copies worldwide. A-ha became the first Norwegian band to achieve a number-one hit in the U.S. and received a Grammy Award nomination for Best New Artist.
Throughout the late 1980s and early 1990s, A-ha continued to release successful albums, including “Scoundrel Days” (1986) and “Stay on These Roads” (1988). “Stay on These Roads” featured the theme song for the James Bond film “The Living Daylights,” a track the band considers a highlight of their career. In 1991, at the Rock in Rio II festival, A-ha set a Guinness World Record for the largest paying audience at a rock concert, drawing 198,000 attendees to Maracanã Stadium. Despite a hiatus beginning in 1994, the band reunited for a performance at the Nobel Peace Prize Concert in 1998, leading to their sixth album, “Minor Earth Major Sky” (2000), which topped charts in Norway and Germany. Subsequent albums like “Lifelines” (2002), “Analogue” (2005), and “Foot of the Mountain” (2009) sustained their success, with “Analogue” yielding a UK top-ten single.
After a farewell tour in 2010, A-ha reunited in 2015 for their tenth studio album, “Cast in Steel,” and performed at Rock in Rio, celebrating both their 30th anniversary and the festival’s. Their most recent album, “True North,” was released in 2022, recorded with the Norwegian Arctic Philharmonic Orchestra. The band has sold over 100 million units combined. Their cultural impact is demonstrated by numerous television and film placements, including “The Last of Us” and “Deadpool 2,” and their influence is cited by artists like Chris Martin of Coldplay and Pitbull. In 2012, all three band members were appointed Knights of the 1st Class of the Royal Norwegian Order of St. Olav for their significant contributions to Norwegian music.
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