Jamaica 
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Alkaline is a Jamaican dancehall and reggae musician known for his impactful music and distinctive artistry, gaining international recognition and topping the Billboard Reggae Charts.
Alkaline featured in Givenchy's Spring 2023 menswear advertising campaign, photographed by Matthew M. Williams, strengthening the brand's connection with artists and showcasing its latest collection. His music was also featured in Givenchy's Men's Spring Summer 2023 RTW Show in Paris.
Alkaline, through his New Era Productions, collaborated with Rum Bar Rum for a limited-edition bottle release to mark his New Rules Festival. This partnership combined music and beverage branding for a special promotional item.
Earlan Bartley, known professionally as Alkaline, was born on December 19, 1993, in Kingston, Jamaica. He attended Ardenne High School and later studied Media and Communication at the University of the West Indies. His interest in music developed during his high school years, driving him to frequent local recording studios. Bartley began recording under the stage name Alkaline at the age of 16, releasing early tracks like “Proof” and “Mi Love Woman.” His initial efforts included producing music videos on school grounds and in various locations across Jamaica.
Alkaline’s career began to solidify between 2011 and 2014, with a series of releases under Cahban Rekords. He made his debut performance at Reggae Sumfest in July 2013 and collaborated with dancehall artist Spice on the single “Only Ting Mi Want” later that year. In 2014, he gained further popularity with singles such as “123,” “High Suh,” and “Move Mountains,” working with producers like Notnice Records and Zj Chrome. These tracks propelled him to tour extensively across the Caribbean, North America, and Europe. A significant turn in his career came with the release of his debut album, “New Level Unlocked,” in 2016. This album topped the Billboard Reggae Charts for 18 weeks, making him the first dancehall artist in five years to achieve this milestone. The album was also recognized by Billboard as one of the 10 Best Reggae Albums of 2016.
Following the success of “New Level Unlocked,” Alkaline established his “New Rules Festival” in 2017, which became a prominent event in Jamaica’s music scene, featuring performances from artists like Mavado and Shaggy. He continued to expand his international presence, including an appearance on FOX 5 News New York in 2018 and performances at festivals like Afro Nation in Ghana in 2019. His music has also been featured in popular media, such as the video game Grand Theft Auto V. In 2021, he released his second studio album, “Top Prize,” which peaked at No. 2 on Billboard’s Reggae Albums Charts. Alkaline has also engaged in philanthropic efforts, donating to cancer patients and the Maxfield Park Children’s Home, and has partnered with the Ministry of Agriculture and Fisheries for youth workshops.
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