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United States Common is an award-winning artist, actor, and activist known for his influential contributions to music, film, and social change.
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Request A ShowRapper, actor and activist Common has signed with SMAC Entertainment. The Grammy-, Emmy- and Academy Award-winning artist will work with the company for strategic brand development.
Common has signed with CAA for representation in film and TV.
Common has signed with Anonymous Content for management in film and TV.
Common launched a new clothing line in partnership with Microsoft titled "Softwear", based on 1980s computing.
Common spoke to VIBE about his partnership with Listerine and The Whoa Collection.
Common was a model for photos of The Gap's fall season collection, appearing on posters in stores. Later that year, he performed in The Gap's "Holiday in Your Hood" themed Peace Love Gap.
In February 2007, Common signed a deal with New Era to promote their new line of Layers fitted caps.
Common features in a television commercial for the 2008 Lincoln Navigator.
In the fall of 2008, Common appeared in an ad for Microsoft's Zune.
He featured in the Diesel campaign for a new fragrance called "Only The Brave".
His song "Be (intro)" is featured in a commercial for BlackBerry.
An August Greene album was released through a partnership with Amazon Music.
Lonnie Rashid Lynn (born March 13, 1972), known professionally as Common, began his career in Chicago, Illinois. Initially performing as Common Sense, he released his debut album “Can I Borrow A Dollar?” in 1992, showcasing his lyrical abilities. His follow-up, “Resurrection” (1994), solidified his reputation in the underground hip-hop scene, featuring the influential track “I Used To Love H.E.R.” A name change to Common occurred in 1995 due to a lawsuit. “One Day It’ll All Make Sense” (1997) marked a period of personal and artistic growth, leading to a major label deal with MCA Records.
Common’s collaboration with the Soulquarians collective in the late 1990s and early 2000s, especially with Questlove and J Dilla, proved pivotal. His fourth album, “Like Water for Chocolate” (2000), achieved significant commercial and critical success, earning his first gold record and a Grammy nomination for “The Light.” “Electric Circus” (2002) followed, showcasing an experimental blend of genres. In 2004, he signed with Kanye West’s GOOD Music. Albums like “Be” (2005) and “Finding Forever” (2007) earned him further critical acclaim and commercial success, with “Finding Forever” topping the Billboard 200 and contributing to his second Grammy win for “Southside.”
Transitioning into acting, Common made his big screen debut in “Smokin’ Aces” (2007) and has since appeared in notable films like “Wanted” (2008), “Terminator Salvation” (2009), “Selma” (2014), “John Wick: Chapter 2” (2017), and “Suicide Squad” (2016). His role in “Selma” led to an Academy Award for Best Original Song with John Legend for “Glory” (2014). He also won a Primetime Emmy Award in 2017 for “Letter to the Free” from the documentary “13th.” His acting career also includes a main role in the AMC series “Hell on Wheels” (2011-2014) and a recurring role in the Apple TV+ series “Silo” (2023-present). Beyond entertainment, Common is a noted activist and author, having founded the Common Ground Foundation in 2002 and written several books.
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