Era Istrefi is a prominent Kosovo-Albanian singer and songwriter who has made significant strides in the music industry, gaining international acclaim for her unique sound and captivating performances. She first garnered attention in the Albanian-speaking world with her debut single “Mani Për Money” in 2013, which showcased her ability to blend Gheg Albanian with English phrases. Her subsequent releases, including the award-winning “E Dehun,” solidified her reputation as a rising star, earning her three Videofest Awards and establishing her as a formidable presence in pop music.
In 2015, Istrefi achieved global recognition with her breakout single “BonBon,” which became a viral sensation and led to her signing with major labels Sony Music and Ultra Music. The song’s infectious beat and catchy lyrics resonated with audiences worldwide, paving the way for her to collaborate with renowned artists. Her English version of “BonBon” further expanded her reach, demonstrating her versatility and appeal across different markets.
Continuing her upward trajectory, Istrefi performed at the 2018 FIFA World Cup alongside Will Smith and Nicky Jam, presenting the official song “Live It Up” during the closing ceremony. This high-profile performance showcased her ability to captivate large audiences and highlighted her status as an international artist.
Throughout her career, Istrefi has consistently released chart-topping singles, including “Redrum” and “Selfish,” while collaborating with notable musicians like French Montana and Dimitri Vegas & Like Mike. Her innovative musical style, which fuses dancehall, hip hop, and electronic elements, has drawn comparisons to global icons like Rihanna and Sia, further solidifying her place in the contemporary music landscape.
