Era Istrefi

Era Istrefi is the very definition of an overnight sensation, having gone from being little known outside of her native Kosovo, to a worldwide internet sensation, watched by over 300m viewers.

Vogue described Era as the “Eastern European Rihanna”, with the Independent describing her as “The New Sia”.

Era’s first release, ‘Mani per money’ or ‘Money Mania’ came out when she was just 19, closely followed by ‘A Po Don?’ and ‘E Dehun’. With the release of Bon Bon being such a success she recorded two versions one being in her native language and the other in English.

Her phenomenal success has been rewarded with a number of top industry awards in Europe, including the 2017 European Border Breakers award, three Music Video Awards from Video Fest as well as the accolade “Best New Artist”.

Style is just as important to Era as her music, her ethos being “be free in fashion. I’m brave enough to dare”. With her striking colour combinations and a daring look that has made her legendary in the fashion world.