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Caitlyn Jenner appears on Knockin’ Doorz Down
6 years ago
Fat Joe has established himself as a prominent figure in hip-hop, transitioning from a groundbreaking artist to a multifaceted entrepreneur and media personality.
Fat Joe has partnered with AQUAhydrate as an endorser for the brand.
Fat Joe has endorsed Beats By Dre headphones.
Fat Joe has worked with Boost Mobile as an endorser. He also partnered with Boost Mobile for the "Joe and Jada" podcast in 2025.
Fat Joe teamed up with Michelob ULTRA to bring NBA JAM to Cleveland for the All-Star weekend, evoking 90s nostalgia.
Hpnotiq partnered with Fat Joe to release a comedic 'OG' video series, imagining him as the 'OG' voice for the brand.
Fat Joe lent his voice to the US Open's "Spectacular Awaits" marketing campaign in 2024.
Fat Joe announced a new partnership with Worldwide Magazine, which covers red carpet events and exclusive interviews.
In December 2016, Fat Joe, with support from Microsoft, donated 20 computers to his old elementary school in the Bronx.
In 2023, Fat Joe partnered with It's a 10 Haircare to launch an at-home beard and hair coloring collection for men, named 'ReWind It 10'.
Fat Joe appeared as himself in Dunkin's 2024 Super Bowl commercial, part of "The DunKings" campaign featuring various celebrities.
Joseph Antonio Cartagena, known professionally as Fat Joe, was born on August 19, 1970, in the South Bronx, New York. Raised by parents of Puerto Rican and Cuban descent, he grew up in public housing, where he began stealing at a young age to support his family. His older brother introduced him to hip-hop music, setting the stage for his future career. Early in his career, he performed under the alias Fat Joe da Gangsta and became a member of the hip-hop group Diggin’ in the Crates Crew (D.I.T.C.). His debut solo album, “Represent,” was released in 1993, featuring the single “Flow Joe,” which topped the Billboard Hot Rap Songs chart.
Fat Joe’s career progressed with the formation of his own label, Terror Squad, in the late 1990s. Through Terror Squad, he signed artists such as Big Pun and Remy Ma, and discovered producers Cool & Dre and DJ Khaled. His most commercially successful album to date, “Jealous Ones Still Envy (J.O.S.E.),” released in 2001, was certified platinum by the RIAA and featured hit singles like “What’s Luv?” with Ashanti and Ja Rule. In 2004, he achieved widespread success with the Terror Squad track “Lean Back,” which reached number one on the Billboard Hot 100. Over the years, Fat Joe has continued to release successful music, including “Make It Rain” (featuring Lil Wayne) in 2006 and “All the Way Up” (with Remy Ma, featuring French Montana and Dre) in 2016.
Beyond music, Fat Joe has diversified his career into acting, appearing in films such as “Scary Movie 3” and “Happy Feet,” and Spike Lee’s Netflix series “She’s Gotta Have It.” He launched a podcast, “Coca Vision,” on Tidal in 2018, and later “The Fat Joe Show” on Revolt in 2020. In 2025, he co-launched the podcast “Joe and Jada” with Jadakiss. He is also involved in business ventures, including a sneaker store, Up NYC, and a partnership with It’s a 10 Haircare for a men’s grooming line. Throughout his career, he has engaged in community work, donating computers to his former elementary school and participating in initiatives like Michelle Obama’s ‘Let’s Move!’ program. He has used his platform to advocate for cannabis policy reform at the White House and has been recognized with the key to New York City.
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