Fat Joe has established himself as a prominent figure in hip-hop, transitioning from a groundbreaking artist to a multifaceted entrepreneur and media personality. After releasing his debut solo album Represent in 1993, featuring the single ‘Flow Joe’ that topped the Billboard Hot Rap Songs chart, Fat Joe established himself as a prominent figure in hip-hop. Early in his career, he performed under the alias Fat Joe da Gangsta and was a member of the influential hip-hop group Diggin’ in the Crates Crew (D.I.T.C.) beginning in 1992. Fat Joe further cemented his impact by forming his own label, Terror Squad, in the late 1990s.
His collaborative album, Family Ties, with Dre was released in 2019, and he engaged in a notable Verzuz battle with Ja Rule in 2021, the same year he released the single ‘Sunshine (The Light).’ In 2024, Fat Joe released his album The World Changed On Me and premiered his talk show Fat Joe Talks on Starz. Looking ahead, he is set to co-launch the podcast ‘Joe and Jada’ with Jadakiss in 2025. Beyond entertainment, he has established business ventures including his sneaker store, Up NYC, and a partnership with It’s a 10 Haircare for a men’s grooming line. He actively engages in community work, notably donating computers to his former elementary school, participating in Michelle Obama’s ‘Let’s Move!’ program, and advocating for cannabis policy reform at the White House, contributions recognized with the key to New York City.