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Haddaway

Haddaway, born Nestor Alexander Haddaway, is a Trinidadian-born German singer known globally for his seminal 1993 hit single "What Is Love," which achieved number one status in 13 countries.

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Haddaway Shows

Sep
20
Araksavan
Sun 7:00 PM | Haddaway: Retro Stars Fest
Oct
9
Montréal
Fri 9:00 PM | Dance Now Montreal 2026
Oct
10
Ottawa
Sat 7:00 PM | HISTORY Ottawa
Oct
11
Toronto
Sun 7:00 PM | HISTORY
Oct
16
New York
Fri 8:00 PM | Palladium Times Square
Oct
17
Atlantic City
Sat 8:00 PM | Hard Rock Live at Etess Arena
Oct
31
Medellín
Sat 9:00 PM | Dance Now Medellín Colombia 2026
Nov
1
Bogotá
Sun 9:00 PM | Dance Now Bogota Colombia 2026
Nov
6
Houston
Fri 7:00 PM | House of Blues Houston
Nov
7
Dallas
Sat 7:00 PM | House of Blues Dallas
Nov
13
İstanbul
Fri 9:00 PM | JJ Arena Ataşehir
Nov
17
Oberhausen
Tue 8:00 PM | Haddaway & Friends
Nov
18
Hamburg
Wed 8:00 PM | Haddaway & Friends
Nov
19
Offenbach
Thu 8:00 PM | Haddaway & Friends

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Past Works

BMG

BMG has acquired the royalty interests in the recordings of multi-Platinum Eurodance star Haddaway. Haddaway expressed that the partnership with BMG signifies a positive development for him.

BRAND PARTNERSHIPS

Coconut Music

BMG acquired the catalog of Cologne, Germany-based record label Coconut Music. The deal includes the recorded rights of singer Haddaway, giving BMG 100% control of one of the most iconic songs, "What Is Love."

BRAND PARTNERSHIPS

Diet Pepsi MAX

"What Is Love" was featured in a commercial for Diet Pepsi MAX that aired during Super Bowl XLII in 2008. The commercial parodied the song's leitmotif and included several stars.

BRAND PARTNERSHIPS
1965

Born Nestor Alexander Haddaway

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Learned to play trumpet (Age 14)

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Formed his first group, Chances (High School)

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1987

Relocated to Cologne, West Germany

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Late 1980s

Formed his own company, Energy

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1992

Signed by Coconut Records

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1993

Released debut single "What Is Love"

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1993

"What Is Love" reached number 1 in 13 countries

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1993

"What Is Love" sold 900,000 copies in Germany

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1993

"What Is Love" received Gold certification in UK (400,000 units)

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1993

"What Is Love" reached number 11 on Billboard Hot 100

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1993

"What Is Love" certified Gold in US (500,000 units)

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Early 1994

Worldwide sales of "What Is Love" reached 2.6 million

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1993

Released second single "Life"

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1993

"Life" reached number 2 in Germany, number 6 in UK, number 41 in US

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1994

Worldwide sales of "Life" reached 1.5 million

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1993-1994

Released singles "I Miss You" and "Rock My Heart"

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1993

Debut LP "The Album" sold millions

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1993

"The Album" achieved Platinum status in Germany (500,000 units)

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1993

"The Album" achieved Gold status in UK and France (100,000 units each)

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1995

Released second album "The Drive"

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1995

"Fly Away" from "The Drive" was a UK top 20 hit

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1998

"What Is Love" featured in "A Night at the Roxbury"

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2004

Appeared on "Comeback – Die große Chance"

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2005

Appeared on UK and US versions of "Hit Me, Baby, One More Time"

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2005

Scored moderate chart hit with "Spaceman"

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2008

"What Is Love" featured in Diet Pepsi MAX commercial during Super Bowl XLII

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2008

Team-up with Dr. Alban for single "I Love the 90's"

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2009

"What Is Love" re-entered charts after Klaas remix

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2010

"What Is Love" sampled in Eminem's "No Love"

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2012

Released "Up and Up" with The Mad Stuntman

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2012

"Up and Up" was a top 20 dance hit in the US

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2016

Announced plans for film "Neverending Dream"

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2019-present

Player and sponsor of baseball team Kufstein Wolfins

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2024

Released single "Lift Your Head Up"

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2024

Upcoming album "Day After Day" announced

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About

Nestor Alexander Haddaway was born on January 9, 1965, in Port of Spain, Trinidad and Tobago. His early life was characterized by significant relocation, living first with his German marine biologist father in Europe and later with his local nurse mother in America. He spent his formative years in Chicago and subsequently moved to the Washington, DC metropolitan area at the age of 9. Influenced by jazz legend Louis Armstrong, Haddaway began playing the trumpet at 14 and formed his first group, Chances, while attending Meade Senior High School in Fort Meade, Maryland. In 1987, he briefly pursued a medical career before relocating to Cologne, West Germany, where he engaged in various roles, including working in taverns and establishing his own company, Energy, which specialized in organizing fashion shows and photo shoots.

Haddaway’s career trajectory shifted significantly in 1992 when he signed with German record company Coconut Records. His debut single, “What Is Love,” released in 1993, quickly ascended to global popularity, reaching number 2 in both Germany and the United Kingdom. It sold 900,000 copies in Germany and earned a Gold certification in the UK for 400,000 units shipped. The track also achieved commercial success in the United States, peaking at number 11 on the Billboard Hot 100 and receiving a Gold certification for 500,000 unit shipments. By early 1994, “What Is Love” had accumulated worldwide sales of 2.6 million copies. Haddaway continued this momentum with his second single, “Life,” which reached number 2 in Germany, number 6 in the UK, and number 41 in the US, with worldwide sales of 1.5 million by 1994. Subsequent singles like “I Miss You” and “Rock My Heart” also achieved Top 10 positions in Europe, solidifying his status as a prominent Eurodance artist. His debut album, “The Album” (also known as “Haddaway” in the US), sold millions, earning Platinum status in Germany and Gold certifications in the UK and France.

His second album, “The Drive,” released in 1995, featured the UK Top 20 hit “Fly Away.” The enduring popularity of “What Is Love” was notably rekindled through its use as the theme for the Butabi brothers sketch on “Saturday Night Live” and the 1998 film “A Night at the Roxbury.” Though subsequent albums like “Let’s Do It Now” (1998) and “My Face” (2000) did not chart significantly, Haddaway maintained visibility through television appearances on shows such as “Comeback – Die große Chance” (2004) and “Hit Me, Baby, One More Time” (2005), which led to a moderate German chart hit with “Spaceman.” The track “What Is Love” experienced renewed success in 2009 with a remix by German DJ Klaas and a prominent sample in Eminem’s 2010 single “No Love.” In 2012, his collaboration with The Mad Stuntman on “Up and Up” became a Top 20 dance hit in the US. Haddaway continues to perform, particularly in Eastern European and Central Asian countries, and released the single “Lift Your Head Up” in April 2024, from his forthcoming album “Day After Day.”

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