Nigeria 
Piano Prodigy Jude Kofie to Headline Project Harmony’s 30th Anniversary Gala
5 days ago
Joeboy has rapidly ascended in the music industry, transitioning from online cover artist to a globally recognized singer-songwriter with over a billion streams. His strategic collaborations and the establishment of his own record label, Young Legend, in partnership with Warner Music Africa, highlight his progression as both an artist and an entrepreneur.
Joeboy's new label, Young Legend, has partnered with Warner Music for global distribution of music from its artists. This strategic alliance allows Joeboy to maintain artistic control while leveraging Warner Music's extensive network for wider reach.
Joeboy has collaborated with producer Tempoe on multiple successful tracks, including "Sip (Alcohol)" and "SMH." Their creative partnership is attributed to a shared mindset and complementary working styles.
Joeboy participated in a 'welcome to the Premier League' event in London, brought by his management's Partnerships and P.R team.
Joeboy collaborated with Michaël Brun on the Afrobeat track "Game Over," a summer anthem noted for its nostalgic elements.
Joeboy credits emPawa Africa, a talent incubation program founded by Mr. Eazi, for contributing significantly to his musical success. The program provided resources and support that helped him effectively market his music and maintain his independence, including through viral visualizers and grants.
Joeboy has performed on A COLORS SHOW, debuting his single "Spiritual Gbedu." COLORS is a platform known for showcasing distinctive new artists and original sounds from around the globe.
Joseph Akinwale Akinfenwa-Donus, known professionally as Joeboy, was born on May 21, 1997, in Lagos State, Nigeria. His musical journey commenced in 2017 when he gained recognition for his viral cover of Ed Sheeran’s “Shape of You.” This marked a pivotal moment, shifting his focus from rapping to singing, a transition encouraged by a peer. His talent was noticed by Nigerian artist and entrepreneur Mr. Eazi, leading to his involvement in the emPawa Africa talent incubation program. This program was instrumental in providing emerging African artists with the necessary resources for career development. He released the Mr. Eazi-assisted track “Fààjí” in October 2018, leveraging the grant from emPawa100 to produce its music video.
In early 2019, Joeboy recorded his breakthrough single “Baby” in approximately 45 minutes, a track that would later accumulate 20 million streams across YouTube and Spotify by the end of the year. The accompanying visualizer for “Baby” eventually garnered over 31 million YouTube views, illustrating the effectiveness of emPawa Africa’s support in marketing his music. This success was followed by the release of the Killertunes-produced track “Beginning” in August 2019, whose visualizer achieved 23 million YouTube views. His debut extended play, *Love & Light*, was released in November 2019 through emPawa Africa, featuring singles like “Baby” and “Beginning,” and collaborations including “Don’t Call Me” with Mayorkun.
Continuing his career progression, Joeboy released his debut studio album, *Somewhere Between Beauty & Magic*, in February 2021, which garnered moderate commercial success. This was followed by his sophomore album, *Body & Soul*, in May 2023, preceded by singles such as “Sip (Alcohol)” and “Contour.” A significant career milestone occurred on February 2, 2024, with the launch of his record label, Young Legend, establishing a partnership with Warner Music Africa for global distribution. This move underscores his evolution in the music industry, from an emerging artist to an independent label owner, actively shaping the future of artists within his roster.
Curious about our offerings or have inquiries? We're eager to assist!
Just complete the form, and we'll respond promptly.
