Joeboy has rapidly ascended in the music industry, transitioning from online cover artist to a globally recognized singer-songwriter with over a billion streams. His strategic collaborations and the establishment of his own record label, Young Legend, in partnership with Warner Music Africa, highlight his progression as both an artist and an entrepreneur. After gaining significant recognition for his viral cover of Ed Sheeran’s ‘Shape of You’ in 2017, Joeboy quickly ascended to become a globally recognized singer-songwriter, amassing over a billion streams. His musical journey officially commenced in 2017 following his discovery by Nigerian artist and entrepreneur Mr.
Continuing his impressive career trajectory, Joeboy released the single ‘Call’ in 2020, ahead of his debut studio album, Somewhere Between Beauty & Magic, in February 2021, which garnered moderate commercial success. His sophomore album, Body & Soul, followed in May 2023, preceded by popular singles including ‘Sip (Alcohol)’ and ‘Contour.’ In the same year, he also released the EP ‘Body Soul and Spirit.’ A significant career milestone occurred on February 2, 2024, with the official launch of his own record label, Young Legend. This venture was established in partnership with Warner Music Africa for global distribution, marking Joeboy’s evolution from an acclaimed artist to an independent label owner. This strategic move underscores his commitment to shaping the future of other artists within his roster, while also releasing new music, including the single ‘Osadebe’ in 2024.