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Lou Bega

Lou Bega, a German singer known for his fusion of 1940s and 1950s musical elements with modern beats, achieved international recognition with his 1999 hit "Mambo No. 5."

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Past Works

Lautstark

Lou Bega signed a recording contract with Lautstark, which was a key partnership in the early development and release of his concept for the song "Mambo No. 5."

BRAND PARTNERSHIPS

BMG

Lou Bega is associated with BMG.

BRAND PARTNERSHIPS

RCA

Lou Bega is associated with RCA.

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Condon Musical Enterprise

Lou Bega is associated with Condon Musical Enterprise.

BRAND PARTNERSHIPS

Unicade

Lou Bega is associated with Unicade.

BRAND PARTNERSHIPS

New York Life

Lou Bega sang the praises of annuities for New York Life, appearing in a campaign that leveraged his musical recognition.

BRAND PARTNERSHIPS

DA

Lou Bega is associated with DA.

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Big Records

Lou Bega is associated with Big Records.

BRAND PARTNERSHIPS

Matthew B. Jarvis-Benson Phillips

Lou Bega is associated with Matthew B. Jarvis-Benson Phillips.

BRAND PARTNERSHIPS

Channel 4

Lou Bega's song "Mambo No. 5" was used by the British television broadcaster Channel 4 for their coverage of test match cricket between 1999 and 2005.

BRAND PARTNERSHIPS

Ariola (Sony Music)

Lou Bega's fifth studio album, "A Little Bit of 80s," was released in Germany on Ariola (Sony Music).

BRAND PARTNERSHIPS

Disney Channel

Lou Bega sang the theme song for the Disney Channel animated series "Brandy & Mr. Whiskers." He also recorded and starred in a music video of a Disney version of "Mambo No. 5" with Disney-themed lyrics.

BRAND PARTNERSHIPS

Ubisoft/Disney Interactive

Lou Bega participated in a challenge in the video game "Walt Disney's The Jungle Book Rhythm n' Groove," where players danced to his rendition of "I Wanna Be Like You."

BRAND PARTNERSHIPS

The Warehouse

TBWA created a campaign for The Warehouse to the tune of Lou Bega's classic Mambo No. 5.

BRAND PARTNERSHIPS
1975

Born David Lubega Balemezi in Munich, West Germany

MILESTONE
approx. 1988

Founded a hip hop group at age 13

MILESTONE
1990

Released first CD with hip hop group

MILESTONE
1997

Participated in Goar Biesenkamp's Balibu music project as rapper David Lubega

MILESTONE
1997

Released single "Let's Come Together" with Balibu

MILESTONE
approx. 1999

Signed recording contract to Lautstark

MILESTONE
1999

Released "Mambo No. 5" which reached No. 1 in many European countries and No. 3 in the US

MILESTONE
1999

Nominated for a Grammy Award for "Mambo No. 5"

MILESTONE
1999

Released debut album "A Little Bit of Mambo" which peaked at No. 3 in Germany and the U.S., and No. 1 in several European countries

MILESTONE
1999

Released second single "I Got a Girl" which charted in the Top 10 in some European countries

MILESTONE
1999

Released third single "Tricky, Tricky" which achieved No. 18 on Canadian charts and No. 74 on U.S. Billboard charts

MILESTONE
1999

Released single "Mambo Mambo" which reached No. 11 on the French charts

MILESTONE
2001

Received World's Best Selling New Male Artist award at World Music Awards

MILESTONE
2001

Received World's Best Selling German Artist award at World Music Awards

MILESTONE
2001

Released second studio album "Ladies and Gentlemen" which peaked at No. 54 in Germany

MILESTONE
2002

Released compilation album "King of Mambo"

MILESTONE
2004

Released compilation album "The best of Lou Bega"

MILESTONE
2005

Released third studio album "Lounatic"

MILESTONE
2006

Recorded "C'est la Vie" with Edvin Marton

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2010

Released fourth album "Free Again" which charted at No. 78 in Switzerland

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2013

Released fifth studio album "A Little Bit of 80s"

MILESTONE
2013

Released single "Give It Up" which peaked at No. 6 in Germany

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2015

Performed live on Ant and Dec's Saturday Night Takeaway in the United Kingdom

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2016

Performed as a special guest in André Rieu's Maastricht concerts

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2018

Released "Walk to the River" featuring Jenieva, his wife

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2019

Released "Scatman & Hatman"

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2021

Released "90s Cruiser"

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2021

Performed for Polish troops at Polish-Belarusian border

MILESTONE

About

David Lubega Balemezi, known as Lou Bega, was born on April 13, 1975, in Munich, West Germany. His mother was from Sicily, Italy, and his father was from Uganda, who moved to West Germany in 1972 to study biology. Bega spent his early childhood in Italy with his mother before settling permanently in Munich. During his teenage years, a trip to Miami, Florida, exposed him to Latin music, which significantly influenced his later career. He began his musical journey as a rapper, founding a hip-hop group at the age of 13 and releasing his first CD in 1990.

Upon returning to Munich, Bega collaborated with manager Goar Biesenkamp and music producers Frank Lio (Achim Kleist) and Donald Fact (Wolfgang von Webenau) to develop the concept for “Mambo No. 5.” He signed with Lautstark and released the single in 1999. “Mambo No. 5” became a global success, topping charts in numerous European countries and reaching No. 3 in the United States. This breakthrough earned him a Grammy Award nomination. His debut album, “A Little Bit of Mambo,” released in July 1999, followed this success, peaking at No. 3 in Germany and the U.S., and reaching No. 1 in Austria, Canada, Finland, Hungary, and Switzerland. The album’s second single, “I Got a Girl,” also performed well in Europe.

Bega continued to release music, including his second studio album “Ladies and Gentlemen” in 2001, which charted at No. 54 in Germany. Subsequent albums included “Lounatic” (2005), “Free Again” (2010), and “A Little Bit of 80s” (2013), which featured covers of classic hits. In 2019, he released “Scatman & Hatman,” which incorporated samples from Scatman John. Throughout his career, Bega has performed for various audiences, including royalty and major corporations, and has made appearances on international television shows. He also contributed theme songs for Disney Channel’s “Brandy & Mr. Whiskers” and the French cartoon series “Marsupilami,” and was featured in the video game “Tropico.”

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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5 years ago
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