Natanael Cano is a Mexican rapper and singer-songwriter recognized for pioneering the Corridos Tumbados genre, blending traditional Mexican corridos with American hip-hop and trap music. After pioneering the Corridos Tumbados genre, blending traditional Mexican corridos with American hip-hop and trap music, Natanael Cano secured a deal with independent label Five Music in 2019. This followed the 2016 YouTube release of his first song, ‘El de los lentes Gucci,’ which established his innovative fusion of styles. Under Five Music, Cano re-released ‘El de los Lentes Gucci’ and his debut album, Todo Es Diferente, in 2019, quickly establishing his presence in the Latin music scene.
In 2023, he received another Premios Juventud for Best Regional Mexican Collaboration for ‘PRC’ with Peso Pluma, alongside an MTV MIAW Award for Mexican Artist. Building on this momentum, Natanael Cano received an MTV MIAW Award for Regional Artist in 2024, and another MTV MIAW Award for Collaboration of the Year for ‘Madonna’ with Oscar Maydon. His album Nata Montana earned him a Latin Grammy Award Nomination for Best Contemporary Mexican Music Album in 2024, underscoring his continued influence and innovation within the regional Mexican music landscape.