Natanael Cano is a Mexican rapper and singer-songwriter recognized for pioneering the Corridos Tumbados genre, blending traditional Mexican corridos with American hip-hop and trap music.
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Request A ShowDowntown Music Services announced a global distribution, creative marketing, and sync licensing deal for Natanael Cano's record imprint Los CT.
Interscope signed a partnership with Natanael Cano's label, Los CT, for artist roster collaboration. The deal includes Gabito Ballesteros and other CT artists, though Cano remains signed to Rancho Humilde.
Rancho Humilde partnered with Warner Music Latina to foster fresh artistic collaborations involving Natanael Cano, Junior H, and Ovi.
Warner Chappell Music (WCM) signed a worldwide publishing deal with Natanael Cano.
Natanael Cano gained partnerships with Apple Music, becoming the first Mexican artist to be recognized as the artist of the month through their 'Up Next' program.
Natanael Cano collaborated with ZABORES on a project that invites listeners to explore music and cultural narratives.
Natanael Rubén Cano Monge was born on March 27, 2001, in Hermosillo, Sonora, Mexico. His musical journey began at a young age, teaching himself piano at thirteen and focusing on regional Mexican corridos, inspired by artists such as Ariel Camacho. By age 16, he released his first song, “El de los lentes Gucci,” on YouTube, which marked his initial fusion of hip-hop/trap with corridos, a style he later termed ‘corridos tumbados.’ Cano’s early career involved uploading guitar covers to YouTube and performing in underground settings before securing a deal with independent label Five Music in 2019, where he re-released “El de los Lentes Gucci” and his debut album, “Todo Es Diferente.”
His career advanced significantly after being noticed by Jimmy Humilde, owner of Rancho Humilde, leading to a signing in March 2019. Under Rancho Humilde, Cano released the single “El Drip,” which charted on the US Hot Latin Songs. A notable collaboration occurred when Puerto Rican rapper Bad Bunny remixed “Soy el Diablo,” a track from Cano’s debut album. Following this, Cano released his second studio album, “Corridos Tumbados,” featuring collaborations with artists like Junior H and Dan Sánchez. He further expanded his discography with the EPs “Mi Verdad Corridos Tumbados” and “Mi Nuevo Yo” in late 2019.
Cano is credited as the first artist to successfully merge trap music with regional Mexican corridos, establishing the “corridos tumbados” subgenre. This innovation led to partnerships with major entities such as Warner Music Latin and Apple Music. In 2020, at age nineteen, Cano was recognized as Apple Music’s Up Next artist of the month, a program designed to highlight emerging talent. This achievement underscored his position as a prominent figure in regional Mexican music, demonstrating his impact on the music industry with millions of streams since his 2019 debut.
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