Natanael Cano | Booking Agent | Live Roster | MN2S

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Natanael Cano

Natanael Cano is a Mexican rapper and singer-songwriter recognized for pioneering the Corridos Tumbados genre, blending traditional Mexican corridos with American hip-hop and trap music.

Book Natanael Cano
16.6M
Audience Reach

Natanael Cano Shows

Sep
18
Mexico
Fri 9:00 PM | Estadio GNP Seguros
Sep
19
Mexico
Sat 9:00 PM | Estadio GNP Seguros
Sep
25
Zapopan2
Fri 9:00 PM | Coliseo GNP Seguros
Oct
17
Mérida
Sat 9:00 PM | Foro GNP
Oct
30
Boca Del Río
Fri 9:00 PM | Estadio Universitario Beto Ávila
Oct
31
Heroica Puebla De Zaragoza
Sat 9:00 PM | Auditorio GNP
Nov
6
Toluca
Fri 9:00 PM | Estadio de Béisbol Toluca 80
Nov
7
Oaxaca De Juárez
Sat 9:00 PM | AUDITORIO GUELAGUETZA
Nov
27
Saltillo
Fri 9:00 PM | Francisco I. Madero Baseball Stadium
Nov
28
Torreón
Sat 9:00 PM | Coliseo Centenario
Dec
5
Acapulco De Juárez
Sat 9:00 PM | Arena GNP Seguros

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Past Works

Downtown Music Services

Downtown Music Services announced a global distribution, creative marketing, and sync licensing deal for Natanael Cano's record imprint Los CT.

BRAND PARTNERSHIPS

Interscope

Interscope signed a partnership with Natanael Cano's label, Los CT, for artist roster collaboration. The deal includes Gabito Ballesteros and other CT artists, though Cano remains signed to Rancho Humilde.

BRAND PARTNERSHIPS

Rancho Humilde

Rancho Humilde partnered with Warner Music Latina to foster fresh artistic collaborations involving Natanael Cano, Junior H, and Ovi.

BRAND PARTNERSHIPS

Warner Chappell Music

Warner Chappell Music (WCM) signed a worldwide publishing deal with Natanael Cano.

BRAND PARTNERSHIPS

Apple Music

Natanael Cano gained partnerships with Apple Music, becoming the first Mexican artist to be recognized as the artist of the month through their 'Up Next' program.

BRAND PARTNERSHIPS

ZABORES

Natanael Cano collaborated with ZABORES on a project that invites listeners to explore music and cultural narratives.

BRAND PARTNERSHIPS
2001

Born Natanael Rubén Cano Monge

MILESTONE
Circa 2014

Learned piano at thirteen

MILESTONE
2016

Released first song "El de los lentes Gucci" on YouTube

MILESTONE
2019

Signed with independent label Five Music

MILESTONE
2019

Released debut album "Todo Es Diferente"

MILESTONE
March 2019

Signed with Rancho Humilde

MILESTONE
2019

Released single "El Drip"

MILESTONE
2019

Collaborated with Bad Bunny on "Soy el Diablo" remix

MILESTONE
2019

Released second studio album "Corridos Tumbados"

MILESTONE
2019

Released EP "Mi Verdad Corridos Tumbados"

MILESTONE
2019

Released EP "Mi Nuevo Yo"

MILESTONE
2020

Recognized as Apple Music's Up Next artist of the month

MILESTONE
2021

Tumbando Tour Mexico

MILESTONE
2024

Latin Grammy Award Nomination for Best Contemporary Mexican Music Album for "Nata Montana"

MILESTONE
2023

MTV MIAW Award for Mexican Artist

MILESTONE
2024

MTV MIAW Award for Regional Artist

MILESTONE
2024

MTV MIAW Award for Collaboration of the Year for "Madonna" with Oscar Maydon

MILESTONE
2020

Premios Juventud Award for The New Regional Mexican Generation

MILESTONE
2020

Premios Juventud Award for Spicy Regional Songs for "Amor Tumbado"

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2020

Premios Juventud Award for OMG Collaboration for "Soy el Diablo (Remix)" with Bad Bunny

MILESTONE
2023

Premios Juventud Award for Best Regional Mexican Collaboration for "PRC" with Peso Pluma

MILESTONE

About

Natanael Rubén Cano Monge was born on March 27, 2001, in Hermosillo, Sonora, Mexico. His musical journey began at a young age, teaching himself piano at thirteen and focusing on regional Mexican corridos, inspired by artists such as Ariel Camacho. By age 16, he released his first song, “El de los lentes Gucci,” on YouTube, which marked his initial fusion of hip-hop/trap with corridos, a style he later termed ‘corridos tumbados.’ Cano’s early career involved uploading guitar covers to YouTube and performing in underground settings before securing a deal with independent label Five Music in 2019, where he re-released “El de los Lentes Gucci” and his debut album, “Todo Es Diferente.”

His career advanced significantly after being noticed by Jimmy Humilde, owner of Rancho Humilde, leading to a signing in March 2019. Under Rancho Humilde, Cano released the single “El Drip,” which charted on the US Hot Latin Songs. A notable collaboration occurred when Puerto Rican rapper Bad Bunny remixed “Soy el Diablo,” a track from Cano’s debut album. Following this, Cano released his second studio album, “Corridos Tumbados,” featuring collaborations with artists like Junior H and Dan Sánchez. He further expanded his discography with the EPs “Mi Verdad Corridos Tumbados” and “Mi Nuevo Yo” in late 2019.

Cano is credited as the first artist to successfully merge trap music with regional Mexican corridos, establishing the “corridos tumbados” subgenre. This innovation led to partnerships with major entities such as Warner Music Latin and Apple Music. In 2020, at age nineteen, Cano was recognized as Apple Music’s Up Next artist of the month, a program designed to highlight emerging talent. This achievement underscored his position as a prominent figure in regional Mexican music, demonstrating his impact on the music industry with millions of streams since his 2019 debut.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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