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Spain Rosalía Vila Tobella, known mononymously as Rosalía, is a Spanish singer, songwriter, and record producer recognized for her genre-bending approach to flamenco, pop, and urbano music.
Rosalía was signed as a new global ambassador for New Balance, debuting in this role for a campaign. She discussed her partnership with New Balance, her relationship to sports, and style in an interview with Harper's Bazaar.
Calvin Klein chose Rosalía as the new face for its campaign, endorsing its new lingerie line. She appeared in promotional materials for the American brand.
Coca-Cola collaborated with Rosalía on a limited-edition flavor called Coca-Cola Move, under its 'Coca-Cola Creations' brand. This partnership aimed to connect with fans of the Spanish singer and offered new ways to engage with the beverage, with Rosalía releasing the song "LLYLM" (Lie Like You Love Me) to promote the drink.
Rosalía collaborated with Urban Outfitters on an exclusive, signature dance-inspired collection called UO x 1st Position, presented by Tinashe.
In November 2018, Rosalía released a limited fashion line in collaboration with Pull&Bear, inspired by the music video for "Malamente." A second limited edition line followed in May 2019.
In September 2020, Rosalía launched a solidarity lipstick collection with MAC Cosmetics, donating 100% of proceeds to support women, youth, and the LGBT community. A second limited eye shadow collection was released a year later.
After starring in an Air Max 2090 commercial, Rosalía teamed up with Nike in March 2021 to design espadrille-like Air Force 1s, drawing inspiration from Catalan culture. These custom shoes were not commercialized.
Rosalía became a brand ambassador for Skims in 2022, promoting the brand's apparel.
Rosalía reimagined the interlude "Abcdefg" from her album 'Motomami' in a commercial for SEAT's Cupra brand in March 2023.
Rosalía became a global ambassador for Dior in May 2024.
Rosalía Vila Tobella was born on September 25, 1992, in Sant Cugat del Vallès, Catalonia, Spain, and raised in Sant Esteve Sesrovires. Her interest in performing arts developed early, particularly after encountering the music of flamenco artist Camarón de la Isla at age 14. This led her to pursue formal music education at the Catalonia College of Music, where she studied flamenco interpretation. During her early career, prior to her commercial success, Rosalía performed at various venues, including musical bars and weddings, and collaborated with local artists. In 2008, she participated in the television show ‘Tú Sí Que Vales’. After experiencing vocal cord damage at 17, which required surgery and a year of rehabilitation, she returned to her studies with a renewed focus on vocal technique, eventually teaching flamenco and serving as a vocal coach.
Rosalía’s debut album, ‘Los Ángeles’, a collaborative project with Raül Refree, was released in 2017 through Universal Music. This album, which reimagined flamenco classics, garnered critical acclaim and a Latin Grammy nomination for Best New Artist. Her independent baccalaureate project, ‘El mal querer’, released in 2018, marked a significant turning point. This album fused traditional flamenco with pop and hip hop, featuring singles like “Malamente” and “Pienso en tu mirá” that gained widespread attention in Spain and internationally. ‘El mal querer’ earned her a Latin Grammy Award for Album of the Year and a Grammy Award for Best Latin Rock, Urban or Alternative Album, establishing her presence in the global music scene.
In subsequent years, Rosalía further diversified her musical style, incorporating urbano and reggaeton influences. Her 2019 collaboration with J Balvin, “Con altura,” achieved global success, becoming one of the most-watched music videos by a female artist that year and earning multiple awards. Her third studio album, ‘Motomami’, released in 2022, continued her experimental approach, blending reggaeton with diverse genres. ‘Motomami’ received universal critical acclaim, becoming the best-reviewed album of 2022 on Metacritic and securing another Latin Grammy Award for Album of the Year. Throughout her career, Rosalía has accumulated numerous awards, including two Grammy Awards and twelve Latin Grammy Awards, and has been recognized by Billboard with the Rising Star Award for her impact on mainstream music.
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