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Korea Seungkwan, a main vocalist and entertainer, engages audiences through his musical performances with SEVENTEEN and BSS, as well as his active participation in variety television programs.
Seungkwan's bandmate Jun is a brand ambassador for Filgora, a skincare brand. While not directly Seungkwan, this highlights the type of brand partnerships within his group context.
Jun is also a brand ambassador for Chapanda, a boba brand, indicating broader brand engagement within his music group.
Seungkwan serves as a brand ambassador for FoRest, a skincare brand.
Seungkwan, alongside bandmate Joshua, is an ambassador for Laneige Korea's NEO line, a skincare brand, and featured in a stunning pictorial.
Seungkwan collaborated with South Korean clothing brand Phyps for their Spring/Summer 2025 season, featuring in a pictorial launched in February 2025.
Seungkwan entered a new partnership with CASS, a South Korean beer company, as announced on August 12.
SEVENTEEN, the group Seungkwan is a part of, partnered with Airbnb for their 'Love, Money, Fame' video.
SEVENTEEN's collaboration with Pharrell Williams, 'Bad Influence,' debuted at the 2025 Louis Vuitton Paris menswear show, linking Seungkwan's group to the luxury brand.
In September 2024, Seungkwan attended French fashion brand Louboutin's Spring/Summer 2025 show at Paris Fashion Week.
Boo Seung-kwan, known mononymously as Seungkwan, was born on January 16, 1998, in Busan, South Korea, and raised in Jeju. His musical journey began early, participating in children’s song festivals. A teacher’s video of his singing led to his recruitment by Pledis Entertainment in June 2012. He trained for three years and two months, frequently appearing in the reality series “Seventeen TV,” which documented the trainees’ preparation for debut. At the age of 15, Seungkwan moved to Seoul to pursue his training, eventually graduating from Seoul Broadcasting High School in 2016.
In May 2015, Seungkwan officially debuted as the main vocalist and a prominent face of SEVENTEEN with their first mini-album, “17 Carat.” He is an integral part of the group’s VOCAL TEAM, alongside Woozi, Joshua, DK, and Jeonghan, contributing to numerous unit songs and mixtapes. His career diversified further in March 2018 with the debut of the sub-unit BSS (BooSeokSoon), releasing their first single album, “Just Do It.” Seungkwan also ventured into solo releases, with his single “Dandelion” debuting in February 2024. He has released several commercially successful OSTs, including “Kind of Love” for the series “Mother” (2018), “Go” for “Record of Youth” (2020), and “Reason” for “Lovestruck in the City” (2021).
Beyond music, Seungkwan has established a notable presence in television entertainment. He became a regular cast member on variety shows such as “Unexpected Q” (2018) and “Prison Life of Fools” (2019). His natural charisma and wit earned him the Rookie Award at the 2018 MBC Entertainment Awards (Music and Talk category). In 2021, he joined the cast of “Racket Boys,” a badminton-themed television show, and later participated in the Netflix reality series “The Devil’s Plan” (2023). Seungkwan was also appointed an honorary ambassador for Jeju Island in November 2024, recognizing his roots and contributions. He also serves as a university lecturer in K-Pop.
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