Sister Hazel | Booking Agent | Live Roster | MN2S

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Sister Hazel

Sister Hazel, initially known for their blend of jangle pop, folk rock, and Southern rock, have achieved platinum album sales and established themselves as pioneers in themed music events.

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Past Works

The Rock Boat

Sister Hazel acted as a pioneer in the themed cruise and destination event industry by co-founding "The Rock Boat" and annually hosting events like "The Hang" and Camp Hazelnut, bringing together musicians and celebrities for concerts.

BRAND PARTNERSHIPS

Lyrics for Life

Lyrics for Life is a non-profit organization founded by lead singer Ken Block in honor of his late sister, dedicated to pediatric cancer research and patient care. Sister Hazel uses their platform to organize concerts and auctions to support this cause.

BRAND PARTNERSHIPS

Ford Motor Company

Ford Motor Company collaborated with Sister Hazel to promote its new Sync technology, featured in Ford, Lincoln, and Mercury vehicles. The band served as the face of the “Sync” campaign and was featured on Ford's syncmyride.com website.

BRAND PARTNERSHIPS

Feed The Children

Ryan Newell, the guitar player for Sister Hazel, mentioned their ongoing partnership with Feed The Children during their 20th year as a band.

BRAND PARTNERSHIPS

University of Florida Athletic Association

Sister Hazel was featured on a special compilation CD titled "You're in Gator Country," sold exclusively by the University of Florida Athletic Association in 2011, with the song "This Is Gator Country."

BRAND PARTNERSHIPS
1993

Formed in Gainesville, Florida

MILESTONE
1994

Released self-titled debut album

MILESTONE
1997

Released "...Somewhere More Familiar"

MILESTONE
1997

"All for You" hit No. 11 on the Billboard Hot 100

MILESTONE
1997

"...Somewhere More Familiar" achieved Platinum certification

MILESTONE
2000

Released "Fortress"

MILESTONE
2003

Released "Chasing Daylight" on Sixthman label

MILESTONE
2004

Released "Lift"

MILESTONE
2006

Released "Absolutely"

MILESTONE
2007

Released the "hybrid" album "BAM! Volume 1"

MILESTONE
2007

Released holiday album "Santa's Playlist"

MILESTONE
2008

Performed at Daytona International Speedway for the Budweiser Shootout

MILESTONE
2008

Released live acoustic album "Before the Amplifiers, Live Acoustic"

MILESTONE
2009

Released "Release"

MILESTONE
2009

"Release" became the number one album on iTunes on its release day

MILESTONE
2010

Released "Heartland Highway"

MILESTONE
2016

Released "Lighter in the Dark," their first country album

MILESTONE
2018

Released EP "Water"

MILESTONE
2018

Released EP "Wind"

MILESTONE
2019

Released EP "Fire"

MILESTONE
2019

Released EP "Earth"

MILESTONE
2019

Combined EPs into single release "Elements"

MILESTONE
2024

Released "Sand, Sea & Crash Debris"

MILESTONE

About

Sister Hazel was formed in Gainesville, Florida, in 1993, borrowing their name from Sister Hazel Williams, a local missionary who operated a homeless shelter. The band’s initial lineup included Ken Block on lead vocals and acoustic guitar, and Andrew Copeland on rhythm guitar and backing vocals. Ryan Newell joined as a guitarist and Mark Trojanowski became the drummer shortly after the band’s self-titled debut album was released in 1994 through their independent label, Croakin’ Poets. Their musical style, characterized by a blend of jangle pop, folk rock, classic rock, and Southern rock, quickly garnered attention. After the release of their debut, Sister Hazel dedicated themselves to extensive touring, particularly in the Southeast, which helped cultivate a strong fan base and refine their live performance skills.

The group’s second album, “…Somewhere More Familiar,” released in 1997, became a significant milestone. Following its initial independent release, which sold approximately 30,000 copies, Universal Records signed the band and re-released the album. This led to the widespread success of their single “All for You,” which reached No. 11 on the Billboard Hot 100, becoming their most successful single and contributing to the album achieving platinum certification. In 2000, they released “Fortress” with Universal, featuring producers like Mike Clink and Richie Zito, and it included minor pop hits such as “Champagne High” and “Change Your Mind.” The band’s connection with their audience deepened through the emergence of “Hazelnuts,” a dedicated fan community that actively supported the band’s activities and promotions through their official website.

Beyond their musical releases, Sister Hazel has been instrumental in creating unique fan experiences and engaging in philanthropic endeavors. They were pioneers in the themed cruise industry by co-founding “The Rock Boat” and continue to host annual events like “The Hang at Hazelnut Isle.” Lead singer Ken Block established the non-profit organization Lyrics for Life, dedicated to supporting pediatric cancer research and patient care, often involving other musicians and celebrities for benefit concerts and auctions. Their commitment to connecting with fans is also evident in their significant social media following, which exceeds a million followers. The band has also diversified their sound, notably with “Lighter in the Dark” in 2016, which marked their first country album.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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