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Smokepurpp, born Omar Jeffery Pineiro, rose to prominence in the SoundCloud rap scene, building a music career that has included platinum-certified singles and multiple charting albums and mixtapes.
Smokepurpp launched Purppavis, a THC Lean product, in partnership with his manager, Mogul Vision Ventures, and the Los Angeles-based Kvsh Brand. This venture represents his entry into the marijuana lifestyle market.
Smokepurpp collaborated with R3HAB and Russian TikTok star Rakhim on the song "Fendi," a cross-genre and cross-cultural collaboration that originated from an Instagram post.
Smokepurpp has collaborated with Lil Pump on multiple projects, including a joint project and various singles like "Nephew" and "OK". They share a long-standing collaborative relationship, with Lil Pump announcing a collaborative project in the past.
Smokepurpp assisted Wuki on the track "Birdz," which was released in 2021 as part of Wuki's musical output.
Smokepurpp claimed Kanye West owed him $9 million USD for a writing credit on the 2018 collaboration "I Love It" with Lil Pump.
Smokepurpp previewed a collaboration with NAV during a period when both artists were releasing debut projects and albums, with Smokepurpp having signed to Travis Scott's Cactus Jack label.
Smokepurpp signed a record deal with Alamo Records, under Interscope Records, for the release of his music, including collaborative tracks with artists like Lil Pump.
Omar Jeffery Pineiro, known professionally as Smokepurpp, was born on May 15, 1997, in Chicago, Illinois. At the age of three, he and his family moved to Miami, Florida. Pineiro initially pursued music as a producer during high school due to boredom. When no one purchased his instrumentals, he began to rap himself, heavily influencing his friend Lil Pump to also start rapping. His early success on SoundCloud led him to leave high school in his senior year to focus on his burgeoning music career. Pineiro’s first song was released on SoundCloud in 2015, which he later deleted, followed by “Live Off a Lick” featuring XXXTentacion. He released his first music video, “It’s Nothin” with Lil Ominous, in September 2014.
Smokepurpp’s career saw a significant turning point in March 2017 when he signed a joint venture record deal with Alamo Records and Interscope Records. This signing preceded the release of his commercial debut single “Audi” in May 2017, which achieved platinum certification by the RIAA and garnered over 122 million streams on Spotify. In September 2017, he released his debut commercial mixtape, “Deadstar,” which featured artists like Chief Keef, Juicy J, and Travis Scott, and peaked at number 42 on the Billboard 200 albums chart. Following this, he announced a collaboration mixtape with Murda Beatz titled “Bless Yo Trap,” which was released in April 2018 and also charted, reaching number 40 on the Billboard 200 and number 30 on the Canadian Albums chart.
His career progression continued with the release of the EP “Lost Planet” in April 2019, which included guest appearances from Gunna, Lil Pump, and NLE Choppa. This was followed by his debut studio album, “Deadstar 2,” released in December 2019, which, despite delays, reached number 86 on the Canadian Albums chart. His second studio album, “Florida Jit,” was released in June 2020. Smokepurpp has continued to release EPs and singles, demonstrating an active presence in the music industry. In June 2025, he performed in Moscow alongside Lil Pump.
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