Soulja Boy, born DeAndre Cortez Way, is an American rapper, songwriter, and record producer recognized for his pioneering use of social media in music marketing, achieving global success with his 2007 debut single "Crank That (Soulja Boy)".
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Request A ShowIncluded in his brand endorsement portfolio.
Included in his brand endorsement portfolio. Soulja Boy also launched his own clothing line called BLVD. Supply, with a store in Los Angeles, California.
Included in his brand endorsement portfolio.
Soulja Boy partnered with tech entrepreneur Antoine McLaughlin to assist creators in monetizing their content on the Kandiid app.
Soulja Boy launched his own cannabis brand, Soulja Exotics™, which features a line of medicinal-quality marijuana products created in collaboration with Grizzly Peak, an indoor cannabis company.
TreImage, a marketing and public relations agency, partnered with Soulja Boy.
Soulja Boy opened a physical store for his SODMG Brand on Melrose.
In May 2016, Soulja Boy signed a five-year deal with World Poker Fund Holdings, an operator of online and event-based social gaming platforms. He stated, "I enjoy music, and of course gaming. Being an influencer is a form of currency."
DeAndre Cortez Way, known professionally as Soulja Boy, was born on July 28, 1990, in Chicago, Illinois. He later moved to Atlanta, Georgia, at age six, where he developed an interest in rap music. The family then moved to Batesville, Mississippi, when he was 14, where his father provided a recording studio to support his musical aspirations. In early 2005, he began actively posting on online platforms like Newgrounds and SoundClick, eventually establishing a presence on YouTube and MySpace. In March 2007, he independently released his album, “Unsigned and Still Major: Da Album Before Da Album.”
Later in March 2007, Soulja Boy recorded and released “Crank That (Soulja Boy).” This song quickly gained traction through a low-budget video demonstrating its accompanying dance. By the end of May of the same year, the track received its first radio airplay, leading to a recording contract with Collipark Music, which subsequently partnered with Interscope Records. On August 12, “Crank That” was featured in the television series “Entourage,” and by September 1, it topped the U.S. Billboard Hot 100 chart for seven non-consecutive weeks, marking a significant milestone. His major label debut album, “Souljaboytellem.com,” released on October 2, 2007, peaked at number four on both the Billboard 200 and Top R&B/Hip-Hop Albums charts. The album was reportedly recorded using a demo version of FL Studio. The song “Crank That (Soulja Boy)” received a Grammy Award nomination for Best Rap Song at the 50th Annual Grammy Awards. Building on this success, his second album, “iSouljaBoyTellem,” released in 2008, featured top 20 singles “Turn My Swag On” and “Kiss Me thru the Phone,” further solidifying his commercial presence. In 2010, Forbes listed him among the Hip-Hop Cash Kings, estimating his earnings at $7 million. His third album, “The DeAndre Way” (2010), supported by the single “Pretty Boy Swag,” saw him depart from Interscope to pursue an independent career.
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