Soulja Boy | Booking Agent | Live Roster | MN2S

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Soulja Boy

Soulja Boy, born DeAndre Cortez Way, is an American rapper, songwriter, and record producer recognized for his pioneering use of social media in music marketing, achieving global success with his 2007 debut single "Crank That (Soulja Boy)".

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Soulja Boy Shows

Oct
17
Wallingford
Sat 8:00 PM | Toyota Oakdale Theatre
Oct
22
Orlando
Thu 8:00 PM | Addition Financial Arena
Jan
30
San Luis Obispo
Sat 8:00 PM | Fremont Theater

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Past Works

Backwoods

Included in his brand endorsement portfolio.

BRAND PARTNERSHIPS

BLVD Supply

Included in his brand endorsement portfolio. Soulja Boy also launched his own clothing line called BLVD. Supply, with a store in Los Angeles, California.

BRAND PARTNERSHIPS

Express Smile Atlanta

Included in his brand endorsement portfolio.

BRAND PARTNERSHIPS

Kandiid / Antoine McLaughlin

Soulja Boy partnered with tech entrepreneur Antoine McLaughlin to assist creators in monetizing their content on the Kandiid app.

BRAND PARTNERSHIPS

Soulja Exotics™ / Grizzly Peak™

Soulja Boy launched his own cannabis brand, Soulja Exotics™, which features a line of medicinal-quality marijuana products created in collaboration with Grizzly Peak, an indoor cannabis company.

BRAND PARTNERSHIPS

TreImage

TreImage, a marketing and public relations agency, partnered with Soulja Boy.

BRAND PARTNERSHIPS

SODMG Brand

Soulja Boy opened a physical store for his SODMG Brand on Melrose.

BRAND PARTNERSHIPS

World Poker Fund Holdings

In May 2016, Soulja Boy signed a five-year deal with World Poker Fund Holdings, an operator of online and event-based social gaming platforms. He stated, "I enjoy music, and of course gaming. Being an influencer is a form of currency."

BRAND PARTNERSHIPS
2007

Released 'Unsigned and Still Major: Da Album Before Da Album'

MILESTONE
2007

Released 'Crank That (Soulja Boy)'

MILESTONE
2007

'Crank That (Soulja Boy)' peaked atop the US Billboard Hot 100 for seven non-consecutive weeks

MILESTONE
2007

Debut studio album 'Souljaboytellem.com' peaked at number four on the US Billboard 200

MILESTONE
2008

Received Grammy Award nomination for Best Rap Song for 'Crank That (Soulja Boy)'

MILESTONE
2008

Second album 'iSouljaBoyTellem' released

MILESTONE
2010

Ranked number 18 on Forbes' Hip-Hop Cash Kings list, earning $7 million

MILESTONE
2010

Third album 'The DeAndre Way' released

MILESTONE
2021

Signed a new record deal with Virgin Music

MILESTONE

About

DeAndre Cortez Way, known professionally as Soulja Boy, was born on July 28, 1990, in Chicago, Illinois. He later moved to Atlanta, Georgia, at age six, where he developed an interest in rap music. The family then moved to Batesville, Mississippi, when he was 14, where his father provided a recording studio to support his musical aspirations. In early 2005, he began actively posting on online platforms like Newgrounds and SoundClick, eventually establishing a presence on YouTube and MySpace. In March 2007, he independently released his album, “Unsigned and Still Major: Da Album Before Da Album.”

Later in March 2007, Soulja Boy recorded and released “Crank That (Soulja Boy).” This song quickly gained traction through a low-budget video demonstrating its accompanying dance. By the end of May of the same year, the track received its first radio airplay, leading to a recording contract with Collipark Music, which subsequently partnered with Interscope Records. On August 12, “Crank That” was featured in the television series “Entourage,” and by September 1, it topped the U.S. Billboard Hot 100 chart for seven non-consecutive weeks, marking a significant milestone. His major label debut album, “Souljaboytellem.com,” released on October 2, 2007, peaked at number four on both the Billboard 200 and Top R&B/Hip-Hop Albums charts. The album was reportedly recorded using a demo version of FL Studio. The song “Crank That (Soulja Boy)” received a Grammy Award nomination for Best Rap Song at the 50th Annual Grammy Awards. Building on this success, his second album, “iSouljaBoyTellem,” released in 2008, featured top 20 singles “Turn My Swag On” and “Kiss Me thru the Phone,” further solidifying his commercial presence. In 2010, Forbes listed him among the Hip-Hop Cash Kings, estimating his earnings at $7 million. His third album, “The DeAndre Way” (2010), supported by the single “Pretty Boy Swag,” saw him depart from Interscope to pursue an independent career.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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