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Slovakia SuperM is a chart-topping K-pop supergroup that has achieved global success by uniting members from prominent K-pop acts, making them a significant force in brand partnerships and international music markets.
Capitol Music Group and Caroline partnered with SM Entertainment to launch the new K-Pop supergroup SuperM. This collaboration was instrumental in the group's formation and global debut.
SuperM was announced as global ambassadors for Korean Air in November 2019. They were featured alongside SM labelmate BoA in Korean Air's safety video, which was added to all flights. The song featured in the video, "Let's Go Everywhere," was released, with proceeds donated to Global Poverty Project's Global Citizen campaign. The group was also advertised through livery on a Boeing 777-300ER, featuring the members' images and the group's logo.
SuperM collaborated with Marvel in 2020 on a limited-edition merchandise line, leveraging their nickname "the Avengers of K-Pop."
Prudential collaborated with SuperM on a campaign called "We Do Well Together" in January 2021. The campaign aimed to encourage people across Asia to maintain good health and spread positivity. As part of this, the group released a promotional single, "We Do," and Prudential hosted a virtual fan meeting and concert.
SuperM, frequently referred to as “the Avengers of K-Pop,” was officially formed in 2019 through a collaboration between SM Entertainment and Capitol Music Group. The group is composed of seven members, each drawn from established K-pop boy bands under SM Entertainment. These members include Taemin from SHINee; Baekhyun and Kai from EXO; Taeyong and Mark from NCT 127; and Ten and Lucas from WayV. This strategic formation aimed to create a powerhouse group with a robust global appeal, leveraging the existing fan bases and individual talents of its members. Their debut was highly anticipated, with initial teasers showcasing their proficiency in dance, vocals, and rap, and a focus on performance-based music. The group’s unique structure, combining members from different successful groups, was a novel approach in the K-pop industry, drawing both excitement and discussion among fans regarding its implications for the members’ original groups and solo careers.
SuperM’s debut extended play, “SuperM: The 1st Mini Album,” released on October 4, 2019, quickly achieved commercial success by debuting at number one on the Billboard 200 chart. This achievement marked SuperM as the first Asian artist in history to top the chart with a debut release. The lead single “Jopping” was also recognized among Billboard’s Critics’ Picks for the “25 Best K-pop Songs” of 2019. Following their successful debut, the group embarked on their “We Are the Future Live” tour, covering ten dates across North America from November 2019 to February 2020 and expanding to Latin America and Europe. In parallel with their musical endeavors, SuperM engaged in various projects demonstrating their broader impact, including a collaboration with Marvel in 2020 for a limited-edition merchandise line, further solidifying their “Avengers of K-Pop” nickname.
In 2020, SuperM released their first studio album, “Super One,” which debuted at number two on the Billboard 200, making it their second top-three entry. The album was preceded by singles such as “100” and “Tiger Inside.” The group also adapted to evolving performance formats by participating in “One World: Together at Home” in April 2020 to support the COVID-19 Solidarity Response Fund and hosting “Beyond the Future,” a live online concert attracting over 75,000 viewers globally. Despite their collective success, the group entered a hiatus in mid-2021 due to members’ mandatory military enlistments and subsequent departures from SM Entertainment, leading to uncertainty about the group’s future activities.
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