Korea 
How NLE Choppa took over the rap game
6 years ago
TWICE has established itself as a leading global girl group, consistently achieving chart-topping success and breaking touring records across Asia, North America, and Europe.
Signed contracts as exclusive models for the school uniform brand, alongside J. Y. Park, showcasing their early popularity and widespread appeal.
Celebrity endorsers for the global duty-free retailer, leveraging their broad fan base.
Collaborated with the shoe company to create their own shoe brand, 'Twice by Spris,' indicating their influence in fashion.
Selected to promote the flagship sports drink on its 30th anniversary, becoming the first idol group to model for the brand. This partnership led to a significant increase in sales for Pocari Sweat.
Featured in their first TV commercial in Japan, incorporating their signature 'TT pose,' demonstrating their impact on Japanese mainstream culture.
Chosen as the South Korean ambassador for the global beauty brand, aligning their image with luxury cosmetics.
Became 'Global Benchsetters' for the Philippine clothing brand, expanding their endorsement reach in Southeast Asia.
Selected as representatives for the flagship vitamin brand Lemona, highlighting their appeal in health and wellness sectors.
Launched a promotional campaign featuring TWICE playing various Nintendo Switch video games, connecting with a broader entertainment audience.
Performed for Shopee Philippines' 9.9 Super Shopping Day TV special, engaging with a large e-commerce audience in the region.
Introduced as brand ambassadors for the Indonesian beauty brand. (Note: This endorsement faced criticism from fans due to the nature of skin whitening products.)
Nayeon signed an individual ambassadorship deal with Tommy Jeans.
Dahyun signed an individual ambassadorship deal with Michael Kors.
Sana and Chaeyoung were announced as brand ambassadors for Prada.
Sana and Chaeyoung were announced as brand ambassadors for Etro.
Mina is a brand ambassador for Fendi.
Nayeon is an endorser for GIVENCHY Beauty.
Mina is an endorser for SK-II.
Sana is an endorser for Missha.
Tzuyu is an endorser for Visée.
Jihyo is an endorser for Milk Touch.
Dahyun is an endorser for A'pieu Cosmetics.
Endorsement for Espoir.
Released the single "Dance Again," featured in their television commercial for FamilyMart in Japan.
Selected Twice as their endorsers for the Filipino snack brand.
Partnered with Pinterest to curate a holiday gift guide for fans (Once).
Four members (Nayeon, Jihyo, Tzuyu, and Momo) headlined and performed at the 2025 Victoria's Secret Fashion Show, showcasing their song 'This Is For' and Pink branded attire.
TWICE, a South Korean girl group formed by JYP Entertainment, debuted on October 20, 2015, with the extended play “The Story Begins.” The group emerged from the television program “Sixteen,” which selected its nine members: Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu. Initially, their debut single “Like Ooh-Ahh” experienced moderate success, but through consistent promotions and word-of-mouth, it eventually climbed to the top 10 on various Korean music charts. This early period laid the groundwork for their significant breakthrough.
The group achieved domestic fame in 2016 with their single “Cheer Up,” which not only reached number one on the Gaon Digital Chart but also became the best-performing single of the year, earning them “Song of the Year” awards at the Melon Music Awards and Mnet Asian Music Awards. This success was followed by another chart-topper, “TT,” from their third EP, “Twicecoaster: Lane 1,” which became the highest-selling Korean girl group album of 2016. Within 19 months of their debut, TWICE had sold over 1.2 million units of their EPs and special album, showcasing their growing commercial power. Their expansion into the Japanese market in 2017 with the compilation album “#Twice” further solidified their international presence, securing platinum certifications from the Recording Industry Association of Japan (RIAJ).
TWICE continued their career progression with numerous achievements, including becoming the first female Korean act to simultaneously top Billboard’s World Albums and World Digital Song Sales charts in 2017 with “Twicetagram” and its lead single “Likey.” They became the first Korean girl group to embark on a Japanese dome tour in 2019 and signed with Republic Records for American promotions in 2020, leading to multiple top-ten albums on the US Billboard 200, including hitting number one in 2024 with “With You-th.” Their first official English-language single, “The Feels” (2021), marked their entry into both the US Billboard Hot 100 and the UK Singles Chart. The group consistently renews contracts, and their “Ready to Be” World Tour spanning 51 shows across 27 cities saw 1.5 million attendees, underscoring their global impact and continued relevance.
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