Talent Profiles: Reggaeton Royals
4 years ago
Dominican Republic
Yendry, a Dominican-Italian singer and songwriter, blends Latin, R&B, and electronic influences, crafting a unique sound that has earned her international recognition and collaborations with major artists and brands.
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Request A ShowYendry signed a record deal with Sony Music Italy after her participation in X Factor Italy in 2012. Later, in 2020, she signed a double record deal contract with Sony Music Latin, alongside RCA Records, solidifying her international presence.
Yendry partnered with DKNY for their 'Today I Feel' fall campaign.
Yendry has a brand partnership listed with The White House.
Yendry has a brand partnership listed with GioBulla.
Yendry announced her collaboration with the Spanish fashion brand Desigual for the 'Desigual x Esteban Cortázar' campaign.
Yendry Cony Fiorentino, known mononymously as Yendry, was born on July 27, 1993, in Santo Domingo, Dominican Republic. At the age of three, she moved to Turin, Italy, with her mother for economic reasons. Her early exposure to both Italian, Dominican, and American cultures, particularly through MTV, influenced her musical development. She began attending singing classes alongside a modeling career, winning the title of Miss Deborah Piemonte in 2012. That same year, she auditioned for the sixth edition of X Factor Italy, performing Lana Del Rey’s ‘Video Games’ and progressing through the competition to the fifth episode. Although she did not reach the semi-finals, her participation led to a record deal with Sony Music Italy.
From 2015 to 2018, Yendry was the frontwoman for the electronic Italian band Materianera, alongside DJ and producer Alain Diamond and musician Davide ‘Enphy’ Cuccu. The band released the EP ‘Supernova’ in 2015 and the album ‘Abyss’ in 2018. During this period, Yendry also worked as a backing vocalist for Maurizio Crozza’s program ‘Crozza nel Paese delle Meraviglie’ and for Italian singer Dolcenera at the Sanremo Music Festival 2016. In 2018, she moved to London to focus on her solo career, aiming to create music in Spanish to honor her Dominican heritage. She signed with Blacksheep Music Management and Liberator Music.
Her solo career gained international traction with singles like ‘Barrio’ (2019) and ‘Nena’ (2020), the latter of which achieved one million views on YouTube. These releases led to a double record deal with RCA Records and Sony Music Latin in October 2020. Her trilingual single ‘El Diablo’ (2020) was acclaimed by media outlets including Billboard. In 2021, she released the mini-documentary ‘En El Patio,’ exploring her Dominican roots, and performed at the Latin American Music Awards. She received nominations for Best New Artist at the 2021 MTV Millennial Awards and Best New Female Artist at the 2022 Premio Lo Nuestro. Yendry has collaborated with artists such as Mozart La Para, Damian Marley, and J Balvin, and her song ‘YA’ was featured on Barack Obama’s 2021 Spotify Playlist. She also contributed ‘Love Is Not Hard to Find’ to the ‘Hotel Transylvania: Transformania’ soundtrack.
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