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Alan Devonshire

Alan Devonshire is an English former professional footballer and current manager, known for his distinguished playing career with West Ham United and his significant contributions to non-league management.

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Past Works

Maidenhead United F.C.

First team manager Alan Devonshire sheds insight into the off-field developments at Maidenhead United as the club approaches the halfway stage of the off-season. He has managed the club in two spells, leading them to titles and promotions.

BRAND PARTNERSHIPS

Moving Forward Sports

Alan Devonshire partnered with Moving Forward Sports for business, sport, and football networking events, reflecting his engagement in the sports business community.

BRAND PARTNERSHIPS

West Ham United F.C.

Alan Devonshire and Alvin Martin met fans at the London Stadium Store for a signing event, where they signed autographs, posed for photographs, and interacted with supporters.

BRAND PARTNERSHIPS
1976

Signed for West Ham United

MILESTONE
1980

Won the FA Cup with West Ham United

MILESTONE
1980-81

Won the Second Division title with West Ham United

MILESTONE
1980-1983

Made 8 appearances for the England national team

MILESTONE
1996

Appointed manager of Maidenhead United

MILESTONE
2016-17

Won National League South with Maidenhead United

MILESTONE

About

Born in Park Royal, England, on April 13, 1956, Alan Ernest Devonshire began his football journey after being released by Crystal Palace as a teenager due to his smaller stature. He then worked at the Hoover factory in Perivale while playing for non-league side Southall. His talent was recognized by West Ham United scouts, leading to his professional signing in September 1976 for £5,000. Devonshire quickly became a fan favorite at West Ham, known for his skillful midfield play. He made his debut on October 27, 1976, and became an integral part of the team, earning the nickname “Dev.” His career breakthrough came with West Ham’s victory in the 1980 FA Cup, where he provided the assist for the winning goal against Arsenal. He was also instrumental in West Ham’s promotion to the First Division in the 1980-81 season, where they lost only four games.

Devonshire’s playing career was marked by significant challenges, including a severe knee injury in January 1984 while playing against Wigan Athletic, which sidelined him for over 18 months. Despite the injury affecting his speed, he successfully reinvented his playing style, maintaining his passing ability and contributing to West Ham’s third-place finish in the First Division in the 1985-86 season. He represented England internationally eight times between 1980 and 1983. After 448 appearances and 32 goals for West Ham over 14 years, he moved to Watford in 1990 for two seasons before retiring from league football.

Transitioning to management, Devonshire began coaching Brentford Women and Osterley in 1995. His most notable managerial role has been with Maidenhead United, where he had two successful spells. He first took charge in 1996, leading the club to its first trophy in 27 years and promotion to the Isthmian League Premier Division. Later, in his second tenure starting in May 2015, he guided Maidenhead United to the National League South title in 2016-17, securing their promotion to the National League. His long and successful career in both playing and management has earned him a respected place in English football history.

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Expertise

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Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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