Ali Sethi

Ali Sethi is a multifaceted Pakistani-American artist celebrated for his contributions to literature and music. Born to distinguished parents, journalists Najam Sethi and Jugnu Mohsin, Sethi’s upbringing was steeped in intellectual and artistic influences. His literary journey commenced with the release of his debut novel, “The Wish Maker” in 2009, a poignant exploration of Pakistani identity against the backdrop of Lahore’s socio-political landscape.

Despite early exposure to music, Sethi’s formal initiation into Hindustani classical music began post-college, under the guidance of luminaries such as Ustad Naseeruddin Saami and Farida Khanum. Transitioning seamlessly between authorship and musical pursuits, Sethi’s ascent in the music industry gained momentum with his cinematic debut in Mira Nair’s “The Reluctant Fundamentalist” (2012).

Sethi’s artistic oeuvre encompasses a rich tapestry of traditional ghazals, Punjabi folk, and innovative compositions, earning him accolades on platforms like Coke Studio Pakistan. His groundbreaking single “Pasoori” (2022) not only shattered records on YouTube but also secured a coveted spot on Spotify’s “Viral 50 – Global” chart, cementing his status as a global icon.

Beyond music, Sethi’s literary prowess extends to esteemed publications like The New York Times and The New Yorker, where he advocates for an inclusive Pakistan that embraces diversity and dissent. Recognized as a cultural ambassador, Sethi’s interdisciplinary approach transcends borders, earning him a spot on Time magazine’s Time 100 Next list and an esteemed residency at Brown University’s Saxena Center for Contemporary South Asia.

Ali Sethi’s artistry resonates beyond melodies and prose, embodying a harmonious fusion of tradition and innovation, and affirming his position as a torchbearer of Pakistani culture on the world stage.