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Canada Amber Balcaen is an accomplished Canadian race car driver, entrepreneur, and motivational speaker, known for her record-setting achievements in NASCAR-sanctioned races and her dedication to inspiring others.
ICON, a manufacturer and marketer of plastic components for RV's, partnered with Amber Balcaen for the upcoming BMR Drivers Academy, a NASCAR development program.
Amber Balcaen, ICON, and Gambit Technologies collaborated to unveil an AI sponsorship at the Daytona 500, including the launch of an "Ask Amber" AI tool for fan engagement.
Amber Balcaen served as a spokesperson for Kal Tire, one of Canada's largest automotive companies, for their winter tire campaign.
Tavia was a main sponsor for Amber Balcaen's races with Kyle Busch Motorsports in 2018 and 2019.
Glenn McLeod & Sons Ltd. was a main sponsor for Amber Balcaen's races with Kyle Busch Motorsports in 2018 and 2019.
Amber Balcaen was born on March 7, 1992, in Winnipeg, Manitoba, Canada. Coming from a third-generation racing family, with her father being a 50-time Track Champion and her grandfather a Hall of Famer, Balcaen began her racing career at a young age, driving go-karts on dirt tracks at ten years old. By age sixteen, she purchased her own lightning sprint car, becoming the first female to win a dirt track racing championship in Manitoba. In 2014, she transitioned to a 410 Outlaw Sprint car, driving for Apex SpeedSports in the Northern Outlaw Sprint Association, where she earned Rookie of the Year honors and became the highest-finishing female in the association’s history.
In 2016, Balcaen made history as the first Canadian female to win a NASCAR-sanctioned race in the United States, competing in the NASCAR Whelen All-American Series. She achieved eleven top-five finishes and seven top-three finishes, alongside receiving Rookie of the Year. She repeated her win at the same track the following year. Her career progression included her NASCAR K&N Pro Series East debut in 2017 with Martin-McClure Racing, and later, starts in the CARS Super Late Model Tour with Kyle Busch Motorsports in 2018 and 2019. In 2020, after a serious crash in the POWRi Midget Racing Series that resulted in injuries and a three-month recovery, Balcaen demonstrated resilience by returning to racing. In 2021, she joined Bill McAnally Racing in the BMR Drivers Academy, competing in three ARCA West Series races and finishing second in points for the academy.
From 2022 to 2025, Balcaen has actively competed in the ARCA Menards Series. In 2022, driving for Rette Jones Racing, she secured six top-ten finishes and finished seventh in the overall championship standings. She then moved to Venturini Motorsports for partial seasons in 2023 and a full season in 2024, achieving a career-best sixth place finish at Daytona. In 2025, she began a part-time schedule with Nitro Motorsports. Beyond her racing career, Balcaen co-hosted the TV series ‘Cars That Rock’ with Brian Johnson of AC/DC, was a main cast member of the NASCAR reality show ‘Racing Wives’ in 2019, and has been a spokesperson for Kal Tire. She also utilizes her platform as a social media influencer and motivational speaker.
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