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Korea An Se-young is an Olympic gold medalist and World Champion in badminton, establishing herself as a dominant force in women's singles badminton.
South Korea's badminton queen An Se Young has officially inked a landmark individual sponsorship deal with Yonex, reportedly worth USD $7.2 million. She made the strategic decision to sign a four-year sponsorship agreement with Yonex on June 26, 2025, due to the quality of its products, brand values, and strong sponsor support. This multi-year deal is worth over 2 billion KRW annually.
An Se-young, born on February 5, 2002, in Gwangju, South Korea, began her remarkable badminton career at an early age. She entered her first international competition at 13, participating in the 2015 Asian Junior Championships. By 2016, she was dominating junior tournaments, securing multiple girls’ singles and doubles titles. Her consistent high performance led to her selection for the national senior team in 2017 while still a middle school student, a historic achievement for South Korean badminton. This early entry into elite competition set the stage for her rapid ascent in the sport.
Her senior career quickly gained momentum in 2019, winning her first BWF World Tour title at the New Zealand Open. This was followed by victories at the Canada Open, Akita Masters, French Open, and Korea Masters, propelling her into the top 10 of the BWF world rankings. The BWF recognized her talent by naming her the 2019 Most Promising Player of the Year. An Se-young continued to achieve significant milestones, including clinching the gold medal at the 2024 Summer Olympics in Paris, marking South Korea’s first women’s singles badminton gold since 1996. Additionally, she made history as the first Korean women’s singles player to win the World Championships title in 2023, where she also secured a gold medal in the women’s team event at the Asian Games.
Throughout her career, An Se-young has accumulated numerous titles and accolades. In 2021, she won three consecutive tournaments at the Indonesia badminton festival, including the Indonesia Masters, Indonesia Open, and BWF World Tour Finals. Her 2022 season saw her win the Korea Open, Malaysia Masters, and Australian Open, alongside bronze medals at the Asian and World Championships. In 2023, she claimed eight titles out of ten finals on the BWF World Tour, ascending to the world No. 1 ranking on August 1, 2023. Her success continued into 2024 and 2025 with multiple Super 1000, 750, and 500 titles, showcasing her consistent excellence at the highest levels of the sport. In October 2025, she was elected to the BWF Athletes’ Commission, further demonstrating her influence and standing in the badminton community.
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