Anthony Sullivan

Anthony Sullivan has built a successful career from a flea market pitchman to a prominent television personality and entrepreneur, known for launching household brands. After moving to the United States in the early 1990s with the ambition of selling products on television, Anthony Sullivan quickly established himself as a prominent figure in direct response marketing. He made a significant impact in the mid-1990s by introducing the ‘Smart Mop’ on HSN, where he achieved remarkable success by selling $100,000 worth of mops in just 22 minutes. This breakthrough solidified his transition from a skilled product demonstrator to a reputable personality in direct response television, built on a foundational understanding of consumer engagement and sales.

Following his initial success, Sullivan founded Sullivan Productions, Inc. in Tampa, Florida, in 1998. The company specializes in the comprehensive process of scripting, producing, and strategically placing commercial spots for a diverse portfolio of brands. Sullivan became widely recognized as the long-standing spokesman for OxiClean, with his production company developing and launching major campaigns for key OxiClean products.

These include Extreme Power Crystals Dishwasher Detergent Paks, White Revive Laundry Detergent, and White Revive Laundry Stain Remover Liquid, which were successfully introduced across both U.S. and Canadian markets. Beyond the OxiClean brand, Sullivan Productions has cultivated partnerships with other prominent household names such as Nutrisystem, Arm & Hammer, and Swivel Sweeper. He has also lent his expertise to assist celebrities like Chef Ming Tsai with the Aero Knife and Jennifer Flavin-Stallone with Serious Skin Care, diversifying their brand interests.

This CBD business, based in Vermont, reflects his ongoing commitment to developing and bringing new consumer products to market.