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Attraction

  • Country Flag Hungary

Attraction, the Hungarian shadow theatre group, rose to international prominence after winning Britain's Got Talent in 2013, captivating audiences with their emotive visual storytelling.

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Past Works

Britain's Got Talent

Attraction rose to fame and won the seventh series of Britain's Got Talent in 2013, captivating audiences with their shadow theatre performances.

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London 2012 Olympics

Attraction performed at the Hungary Olympic Oath Ceremony for the London 2012 Olympics, showcasing their shadow theatre by depicting traditional sports within the Olympic rings.

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Das Supertalent

Attraction competed in the German version of the Got Talent franchise, Das Supertalent, in 2012, finishing in 7th place.

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The Mirage

Following their Britain's Got Talent win, it was reported that Attraction would perform at The Mirage in Las Vegas.

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Royal Variety Performance

As winners of Britain's Got Talent, Attraction performed at the Royal Variety Performance on December 9, 2013.

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CCTV New Year's Gala (China Central Television)

Attraction was invited to perform at the 2014 CCTV New Year's Gala, where they presented renditions of Chinese landmarks and cultural icons.

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Ant & Dec's Saturday Night Takeaway

Attraction appeared on Ant & Dec's Saturday Night Takeaway in 2014, alongside fellow Britain's Got Talent winner Paul Potts.

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Swinton Insurance

In 2014, Attraction was chosen to front a major TV advertising campaign for the UK insurance broker Swinton Insurance.

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America's Got Talent: The Champions

Attraction competed in America's Got Talent: The Champions in February 2019, reaching the top 3 of their preliminary round.

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2004

Formed by Zoltán Szűcs

MILESTONE
2012

Performed at the Hungary Olympic Oath Ceremony for the London 2012 Olympics

MILESTONE
2012

Competed on Das Supertalent, finishing 7th

MILESTONE
2013

Won Britain's Got Talent

MILESTONE
2013

Performed at the Royal Variety Performance

MILESTONE
2014

Performed at the CCTV New Year's Gala

MILESTONE
2014

Appeared on Ant & Dec's Saturday Night Takeaway

MILESTONE
2014

Fronted a TV advertising campaign for Swinton Insurance

MILESTONE
2019

Competed on America's Got Talent: The Champions

MILESTONE
2022

Attraction Juniors, led by Zoltán Szűcs's son Martin, appeared on Britain's Got Talent

MILESTONE

About

Attraction is a Hungarian shadow theatre group founded in 2004 by Zoltán Szűcs. Prior to forming the group, Szűcs had achieved national success in the mid-1990s as a member of the pop group Hip Hop Boyz, performing under the name Real Action. The group, typically consisting of twelve members, gained initial recognition by performing at the Hungary Olympic Oath Ceremony for the London 2012 Olympics, where they depicted traditional sports within the Olympic rings logo. This early exposure set the stage for their later international achievements.

The group further developed their unique form of visual narration, participating in global talent competitions. In 2012, Attraction competed in the German version of the Got Talent franchise, Das Supertalent, where they placed 7th. Despite the judges acknowledging their creativity, they felt the performances could have more impact. The following year marked a significant turning point when Attraction auditioned for Britain’s Got Talent in 2013. Their audition, a moving story of love, loss, and resilience, brought judge Amanda Holden to tears and earned them a standing ovation. This emotional connection with the audience and judges continued throughout the competition, as their semi-final and final performances also depicted powerful human stories, consistently drawing strong reactions.

Attraction ultimately won the seventh series of Britain’s Got Talent on June 8, 2013, becoming the first foreign act to achieve this distinction. Following their victory, they performed at the Royal Variety Performance in December 2013 and expanded their global reach with an appearance at the 2014 CCTV New Year’s Gala in China, where they created shadow renditions of Chinese landmarks and cultural icons. They also fronted a TV advertising campaign for UK insurance broker Swinton Insurance in 2014. In 2019, Attraction participated in America’s Got Talent: The Champions. More recently, in 2022, a junior version of the group, Attraction Juniors, led by Zoltán Szűcs’s son Martin, appeared on Britain’s Got Talent, focusing on anti-bullying themes, demonstrating the group’s continued influence and evolution.

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Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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