Austen Kroll & Craig Conover

Austen Kroll and Craig Conover gained public recognition through their appearances on the Bravo reality television series, “Southern Charm.” This platform showcased their personal lives and initial professional pursuits, providing a foundation for their subsequent business endeavors. Kroll, originally focused on sales and brewing, developed a craft beer brand, while Conover, a former attorney, expanded into textiles with his company, Sewing Down South. Their television presence allowed them to connect with a broad audience, which facilitated the development of their individual brands and collaborative projects.

Over time, Kroll and Conover transitioned their public profiles into tangible businesses. They co-founded and host the podcast “Pillows and Beer,” engaging directly with their fanbase on various topics. This partnership extended into the hospitality sector with the establishment of “By The Way,” a restaurant and bar in Charleston, South Carolina, developed in collaboration with Uptown Hospitality Group. More recently, they’ve ventured into the event space industry with “The Waverly,” a wedding venue also located in Charleston. These developments reflect a strategic pivot from television personalities to active entrepreneurs, utilizing their established recognition to develop and manage diverse enterprises within the hospitality and lifestyle industries.