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United States Big E, also known as Ettore Ewen, has forged a notable career as a professional wrestler and entertainer, recognized for his powerful athleticism and captivating personality.
Big E has partnered with Pancheros Mexican Grill as their Official Burrito Partner, making appearances at restaurant locations for fan meet and greets and autograph signings.
Big E, as Chief FIESTA Officer, attended the #Big12FB Media Day to announce WWE's expanding partnership with the Big 12 Conference, indicating collaborative marketing efforts.
For over a decade, Cricket has teamed up with WWE to bring unforgettable experiences to its customers and the WWE Universe, often including unique Superstar meet and greets.
Ettore Ewen, born on March 1, 1986, in Tampa, Florida, established himself early on as a formidable athlete. He excelled in collegiate football at the University of Iowa as a defensive lineman. Following his football career, Ewen transitioned into powerlifting, becoming a USA Powerlifting champion and setting multiple state and national records in squat, bench press, and deadlift. His athletic prowess provided a strong foundation for his entry into professional wrestling. He joined WWE’s developmental territory, Florida Championship Wrestling (FCW), in 2009 under the name Big E Langston.
Ewen’s professional wrestling career gained significant traction with his WWE main roster debut in December 2012. He initially aligned with AJ Lee and Dolph Ziggler, serving as an enforcer. A turning point came with his face turn in October 2013 and subsequently winning the Intercontinental Championship, marking his first singles title on the main roster. His career saw a major evolution with the formation of The New Day in 2014, a stable that achieved widespread popularity and critical acclaim. As part of The New Day, he became a multiple-time Raw and SmackDown Tag Team Champion, with the group holding the longest Raw Tag Team Championship reign at 483 days. His charisma and athleticism made him a standout.
In 2020, Big E embarked on a successful singles run, which included winning the men’s Money in the Bank ladder match in 2021. He successfully cashed in his contract to become the WWE Champion, solidifying his status as a main event performer and the 33rd Triple Crown Champion in WWE history. Despite a severe neck injury in March 2022 that led to his retirement from in-ring competition in October 2025, Big E has continued to contribute to WWE in non-wrestling roles and has been open about his struggles with mental health, advocating for awareness. His journey reflects resilience and a commitment to personal growth beyond his athletic achievements.
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