Camila Coelho

Camila Coelho, born in approximately 1988, immigrated from Virginópolis, Brazil, to Boston, Massachusetts, in 2004 at the age of 14. Her early career involved working as a makeup artist behind the Dior beauty counter at a department store. In 2010, Coelho began uploading makeup tutorial videos to YouTube as a way to maintain connections with her family and friends in Brazil. Despite her initial assessment of her first video’s quality, it garnered positive responses and marked the beginning of her journey as a content creator.

Coelho’s career progressed into entrepreneurship with the founding of two brands. Her fashion label, Camila Coelho Collection, is sold through the e-retailer Revolve. Her beauty brand, Elaluz, is available direct-to-consumer and through Ulta Beauty in the U.S. By 2021, both businesses collectively generated over $10 million. She also expanded Elaluz by introducing new bronzer products that became bestsellers, such as the “Brazilian Blur Body Brush” and “Sun Riser Illuminating Primer.” Coelho’s influence extends across social media platforms, where she has accumulated more than 10 million followers.

Her achievements have been recognized across various publications and events. In 2019, Coelho attended the Met Gala with Diane von Furstenberg, becoming one of the first digital creators to participate. She was named a Top 100 Latina Powerhouse by Hola! Magazine in 2021 and was included in Forbes’ Top 30 Content Creators in 2022. That same year, Bloomberg Línea recognized her as one of the “100 most influential Latinos,” and Cosmetify ranked her as the 5th most powerful beauty influencer globally. Forbes Brasil also featured her in their “30 Under 30” list in 2014. In 2020, Coelho publicly shared her personal experience with epilepsy, leading to her appointment as a board member for the Epilepsy Foundation. She welcomed her first child, Kai, with her husband Icaro Brenner in 2022.