Candace Nelson

Candace Nelson is an entrepreneur, pastry chef, and television personality, known for co-founding Sprinkles Cupcakes and Pizzana, and serving as a judge and executive producer on various culinary shows, bringing her business acumen and culinary expertise to global audiences. After co-founding Sprinkles Cupcakes, which opened in Beverly Hills, California, on April 13, 2005, Candace Nelson revolutionized the dessert industry. Recognized as the world’s first cupcake bakery, Sprinkles quickly gained acclaim for its premium ingredients and sophisticated flavors, setting a new standard in confectionery. Nelson spearheaded significant company expansion, introducing innovations such as Sprinkles Cupcake Mixes in 2007 and the groundbreaking Sprinkles Cupcake ATM in 2012, a contactless delivery system that further solidified the brand’s pioneering status.

Nelson has delivered impactful keynote addresses to corporate teams at leading organizations like Taco Bell, Goldman Sachs, and Northern Trust, as well as at esteemed universities such as USC and UT. Recognized as an entrepreneurial thought leader, she leverages platforms like TikTok and Instagram to reach millions with her content and was selected for LinkedIn’s Brandlink program as a top voice in the small business sector.