Carly Marie Foulkes is a distinguished Canadian model and actress who gained widespread recognition as the face of T-Mobile’s advertising campaigns from 2010 to 2013. Her vibrant presence in a series of television commercials, where she often donned eye-catching pink and magenta summer dresses, captivated audiences and established her as a prominent figure in the telecommunications industry. Foulkes’ unique style and charm not only made her a beloved spokesperson but also drew comparisons to iconic actresses like Anne Hathaway and Kim Basinger.
Foulkes began her modeling career at the young age of 13 in Toronto, quickly transitioning to international markets in New York City, Singapore, and Europe. Her impressive portfolio includes features on the cover of Mexican Elle magazine and campaigns for renowned brands such as Rugby Ralph Lauren and Abercrombie & Fitch. This diverse experience laid a solid foundation for her later success in television advertising.
Her tenure with T-Mobile was marked by innovative marketing strategies, including a memorable holiday season commercial that showcased her performing alongside a group of women in magenta dresses. This campaign not only highlighted her versatility but also aimed to create a viral sensation, demonstrating her ability to connect with audiences on multiple platforms.
In 2012, Foulkes embraced a bold new direction in her advertising persona, transitioning from her signature summer dresses to a striking biker look in the “Alter Ego” campaign. This shift symbolized T-Mobile’s commitment to challenging the status quo and showcased Foulkes’ adaptability as a brand ambassador. Even after her departure from the T-Mobile campaigns, her influence and contributions to the brand remain significant, solidifying her status as a recognized and respected figure in the modeling and advertising industries.
