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Clive Humby

Clive Humby is a British mathematician and entrepreneur recognized for his pioneering work in data science and customer-centric business strategies, notably co-founding dunnhumby and co-creating the Tesco Clubcard.

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Past Works

dunnhumby

Clive Humby co-founded dunnhumby, a customer data science company, with his wife, Edwina Dunn, in 1989. They revolutionized the Grocery and FMCG industry by introducing the Tesco Clubcard.

BRAND PARTNERSHIPS

Tesco

Clive Humby's company, dunnhumby, formed a groundbreaking partnership with Tesco, leading to the creation and implementation of the Tesco Clubcard, which significantly advanced analytics in retail.

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Starcount

Clive Humby is the Chief Data Scientist at Starcount, a consumer insights company. He joined in 2014 and helps set and deliver strategic goals for clients.

BRAND PARTNERSHIPS

H&D Ventures

After selling their stake in dunnhumby to Tesco in 2011, Clive Humby and Edwina Dunn set up H&D Ventures in 2012, focusing on exploring opportunities in telecoms and financial services data. Starcount later acquired H&D Ventures.

BRAND PARTNERSHIPS

Purple Seven

In 2013, Clive Humby and Edwina Dunn became investors in Purple Seven, a theatre and arts analytics company. Their involvement aimed to evaluate the cultural behavior of 19 million UK consumers.

BRAND PARTNERSHIPS

LetterOne

Clive Humby serves on the retail advisory board of LetterOne, an international investment business.

BRAND PARTNERSHIPS

Holland & Barrett

Clive Humby is a board director of Holland & Barrett.

BRAND PARTNERSHIPS
1975

Graduated with a B.Sc. in Applied Mathematics & Computer Science from Sheffield University

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1976

Joined CACI

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1989

Co-founded dunnhumby

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1995

Launched the Tesco Clubcard

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2006

Coined the phrase “Data is the new oil”

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2011

Sold stake in dunnhumby to Tesco

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2012

Established H&D Ventures

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2014

Became Chief Data Scientist at Starcount

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2019

Awarded an OBE for services to Data and UK Business

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About

Clive Humby, born on February 3, 1955, in Leicester, England, is a mathematician and entrepreneur who has significantly impacted the field of data science. He pursued his education at Sheffield University, graduating with a B.Sc. in Applied Mathematics & Computer Science between 1972 and 1975. His career began in 1976 when he joined CACI, an American data analysis firm. During his tenure at CACI, Humby contributed to a project that utilized 1970 census data to strategically plan U.S. Army recruitment office locations following the abolition of the draft. Upon returning to CACI’s UK office in 1977, he played a role in the development of the ACORN classification system, a geodemographic tool that segments populations based on postcode data.

In 1989, Humby, alongside his wife and business partner Edwina Dunn, co-founded dunnhumby, a global consumer insights business. As Chief Data Officer, he was instrumental in applying scientific and technological methodologies to customer data, enabling businesses to understand consumer purchasing trends and behaviors. A significant achievement in his career was the launch of the Tesco Clubcard in 1995, the world’s first mass customization loyalty program, which revolutionized the grocery and fast-moving consumer goods (FMCG) industry. This initiative significantly contributed to Tesco doubling its market share within three years. Dunnhumby expanded its operations globally, establishing offices in 25 countries and employing 1500 people.

Humby coined the influential phrase “Data is the new oil” in 2006, emphasizing the value of data when refined and analyzed. In 2011, Humby and Dunn sold their stake in dunnhumby to Tesco. Subsequently, in 2012, they established H&D Ventures, a business and data science team focused on exploring applications for telecoms and financial services data. They also invested in Purple Seven, a theatre and arts analytics company, in 2013 to analyze the cultural habits of 19 million UK consumers. In 2014, Humby became the Chief Data Scientist at Starcount, a data and analytics consultancy, following Starcount’s acquisition of H&D Ventures. He continues to advocate for “The Power of Two” leadership principle, stressing the effectiveness of pairing individuals with complementary skills.

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  • Live performance
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  • Media & campaign appearances

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