Dato Seri Vida

Dato Seri Vida, born Hasmiza binti Othman, is a Malaysian entrepreneur, actress, and singer renowned for her dynamic presence in both business and entertainment. She catapulted to fame as the founder of Vida Beauty, a cosmetics empire that has expanded to include wellness products and ventures into cryptocurrency. Her journey to success was marked by resilience and bold entrepreneurial decisions.

Vida’s entrepreneurial spirit shone early on when, despite initial setbacks, she revived her business through innovative marketing strategies. Her flamboyant persona, often adorned with extravagant jewelry, has garnered both admiration and criticism, yet she remains undeterred, focusing instead on her business achievements and personal brand.

Beyond business, Dato Seri Vida has made strides in the entertainment industry, known for her roles in films such as “Hantu Kak Limah” (2018) and “Gui” (2023). She further diversified her portfolio by launching a singing career, debuting with the viral hit “I Am Me,” showcasing her versatility and creativity.

Her influence extends to social media, where she commands a significant following on Instagram, using it not only to promote her brands but also to engage with fans through personal updates and glimpses into her glamorous lifestyle.

Dato Seri Vida’s journey from humble beginnings to becoming a self-made multimillionaire exemplifies her determination and entrepreneurial prowess. She continues to inspire as a prominent figure in Malaysian business and entertainment, embodying the mantra that success is achieved through persistence, innovation, and an unapologetic flair for the extraordinary.