Demi Lovato | Booking Agent | MN2S

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Demi Lovato

Demi Lovato has established a career as a GRAMMY-nominated musician, actor, and advocate, known for powerhouse vocals and genre-blending music that has topped charts and resonated with global audiences.

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Past Works

Caliwater

Lovato has been announced as a partner, investor and ambassador for the Vanessa Hudgens-founded brand, known for its hydration-boosting cactus water.

BRAND PARTNERSHIPS

Bella Kitchenware

Demi Lovato is a brand ambassador for Bella kitchenware, promoting their Fits-Anywhere collection.

BRAND PARTNERSHIPS

OGX®

Singer, songwriter, and actor, Demi Lovato, is partnering with OGX®, the #1 hair repair brand*, to create a brand anthem that plays on the fun.

BRAND PARTNERSHIPS

Fabletics

The Demi Lovato for Fabletics collection supports Fabletics' ongoing partnership with the United Nations Foundation's Girl Up campaign.

BRAND PARTNERSHIPS

Safehouse Records

She co-founded the former record label Safehouse Records, under Universal Music Group, with singer Nick Jonas in 2015.

BRAND PARTNERSHIPS

Gaia

Demi Lovato, the GRAMMY-nominated singer, actor, and mental health activist, will become the company's first celebrity Ambassador.

BRAND PARTNERSHIPS

Skechers

From 2014 to 2016, Lovato was the face of the Skechers footwear brand.

BRAND PARTNERSHIPS

Shazam

She partnered with Shazam on the Demi World Tour in 2014.

BRAND PARTNERSHIPS

Devonne by Demi

Lovato launched her skincare line Devonne by Demi in December of the same year.

BRAND PARTNERSHIPS

N.Y.C. New York Color

She became the first-ever brand ambassador of the makeup brand N.Y.C. New York Color in 2015.

BRAND PARTNERSHIPS

Tampax

Lovato promoted The Radiant Collection for Tampax for 'empowering females of all ages to stay fearless and wear what they want anytime of the month.'

BRAND PARTNERSHIPS

Tidal

Lovato partnered with streaming service Tidal to livestream the first date of her Future Now Tour with Nick Jonas.

BRAND PARTNERSHIPS

Bulgari

She performed at a dinner hosted by the jewelry company Bulgari to celebrate the opening of the brand's Fifth Avenue flagship store in New York City.

BRAND PARTNERSHIPS

JBL

Lovato became a brand ambassador for the JBL audio company in 2017.

BRAND PARTNERSHIPS

Ember

She became an ambassador for the mug company Ember in 2018.

BRAND PARTNERSHIPS

CORE Hydration

In 2018, she starred in CORE Hydration's "Finding Balance" campaign; she had become an initial investor of CORE Hydration after first discovering the brand in 2015.

BRAND PARTNERSHIPS

Dior

Dior used Lovato's song "Only Forever" from the album *Tell Me You Love Me* in a series of commercials and social media posts to promote the brand's "Dior Forever" makeup collection.

BRAND PARTNERSHIPS

Talkspace

Since September 2020, Lovato has served as a Mental Health Spokesperson for the online and mobile therapy company Talkspace.

BRAND PARTNERSHIPS

Bellesa

In November 2021, Lovato announced the launch of her own vibrator, named Demi Wand, in partnership with Bellesa.

BRAND PARTNERSHIPS

Xeomin (Merz Aesthetics)

In March 2024, Lovato became a brand ambassador for and celebrity partner of Xeomin, a neurotoxic injectable filler by Merz Aesthetics.

BRAND PARTNERSHIPS

Born Demetria Devonne Lovato on August 20, 1992, in Albuquerque, New Mexico.

MILESTONE

Began acting career on *Barney & Friends* (2002–2004).

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Starred in *Camp Rock* as Mitchie Torres (2008).

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Released debut studio album *Don't Forget* (2008).

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Single "This Is Me" from *Camp Rock* soundtrack peaked at number nine on the US Billboard Hot 100 (2008).

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Starred in *Sonny with a Chance* (2009–2011).

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Released *Here We Go Again*, which debuted at number one in the US (2009).

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Single "Skyscraper" from *Unbroken* reached the top ten in the US (2011).

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Became a judge on *The X Factor USA* (2012–2013).

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Released *Demi*, which debuted at number three on the Billboard 200 (2013).

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Authored *Staying Strong: 365 Days a Year*, a New York Times best-selling book (2013).

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Released *Confident*, which earned a Grammy Award nomination (2015).

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Received the GLAAD Vanguard Award (2016).

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Included on the Time 100 annual list (2017).

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Released *Tell Me You Love Me*, featuring the single "Sorry Not Sorry" which peaked at number six in the US (2017).

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Released *Dancing with the Devil... the Art of Starting Over* (2021).

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Released *Holy Fvck*, returning to rock-influenced music (2022).

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Released *Revamped*, an album of rock re-recordings of past hits (2023).

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Made directorial debut with *Child Star* (2024).

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To release ninth studio album *It's Not That Deep* (2025).

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To release cookbook *One Plate at a Time* (2026).

MILESTONE

About

Demetria Devonne Lovato, born on August 20, 1992, in Albuquerque, New Mexico, began her career in entertainment at a young age. Her early work included appearances on the children’s television series *Barney & Friends* (2002-2004) before rising to prominence as Mitchie Torres in the Disney Channel film *Camp Rock* (2008) and its sequel *Camp Rock 2: The Final Jam* (2010). Her acting career also included the lead role in the sitcom *Sonny with a Chance* (2009-2011) and a recurring role on *Glee* (2013-2014). This early exposure showcased her talents as both an actress and a singer, setting the stage for a diverse career. Lovato released her debut pop rock album, *Don’t Forget*, in 2008, followed by *Here We Go Again* in 2009, which debuted at number one in the US. Her third studio album, *Unbroken* (2011), featured the top-ten single “Skyscraper,” marking a shift towards pop and R&B influences. Subsequent albums, *Demi* (2013), *Confident* (2015), and *Tell Me You Love Me* (2017), continued to build her musical success, with multiple singles achieving high chart positions and certifications. Notably, “Sorry Not Sorry” from *Tell Me You Love Me* became her highest-charting US single at number six. Her discography has earned nearly 49 billion streams worldwide and includes eight studio albums, all debuting in the Top 10 of the Billboard 200.

Throughout her career, Lovato has demonstrated vocal ability and artistic versatility. She served as a judge on *The X Factor USA* for its second and third seasons (2012-2013). More recently, she has explored rock and pop-punk roots with albums like *Holy Fvck* (2022) and *Revamped* (2023), the latter featuring rock versions of her hit songs. Beyond music and acting, Lovato is a vocal advocate for mental health and LGBTQ+ rights, sharing her personal struggles with addiction and mental illness in documentaries such as *Simply Complicated* (2017) and *Dancing with the Devil* (2021). She has been honored with numerous awards, including an MTV Video Music Award, 14 Teen Choice Awards, five People’s Choice Awards, and a GLAAD Vanguard Award for her activism.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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