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Russian Federation Dima Bilan is an internationally recognized Russian singer and model, renowned for his vocal talent and engaging stage presence, leading to significant achievements in music and modeling.
Magnit and Procter & Gamble, with the participation of Dima Bilan, rolled out a network of reverse vending machines (fandomats) for plastic packaging. Dima Bilan was the Ambassador of 'The Second Life of Plastic' Campaign, and created Russia's first music-environmental manifesto together with his album in support of the campaign.
Since 2004, Dima Bilan has been the face of La Scala Fashion Group, which presents luxury brands such as Dolce&Gabbana, Gucci, YSL, Dsquared2, Dior, and Roberto Cavalli in Russia.
Dima Bilan, born Viktor Nikolayevich Belan on December 24, 1981, in Ust-Dzheguta, USSR, developed an early passion for music. He began playing bayan in fifth grade and participated in various children’s music contests, receiving a diploma from Iosif Kobzon in 1998. Motivated by his musical interests, he pursued formal training at the famous Gnesin Academy of Music, specializing in classical singing from 2000 to 2003. During his studies, Bilan supported himself by working as a nighttime stock clerk in a shoe store, while nurturing his ambition to become a pop singer. His talent was recognized by producer Yuriy Aizenshpis, who became instrumental in shaping Bilan’s early career.
Bilan launched his music career professionally under the stage name Dima Bilan. His debut album, “Ia Nochnoy Hooligan” (The Night Hooligan), was released in 2003, garnering popularity in Russia. This was followed by “Na Beregu Neba” (Between the Sky and Heaven) in 2004, which featured collaborations with songwriter Diane Warren and achieved gold certification. His 2006 album, “Vremya-Reka” (Time Is a River), sold over 2,000,000 copies across Russia and CIS. He gained international attention representing Russia at the Eurovision Song Contest in 2006 with “Never Let You Go,” securing second place. His 2006 single “Never Let You Go” topped Russian radio and TV charts for 24 weeks.
His career reached a significant peak in 2008 when he won the Eurovision Song Contest in Belgrade with the song “Believe,” making him the first Russian artist to achieve this feat. Bilan later became an ambassador for Intervision 2025 in June 2025. Beyond music, he has pursued a successful modeling career, becoming the face of La Scala Fashion Group, representing luxury brands like Dolce&Gabbana, Gucci, YSL, Dsquared2, Dior, and Roberto Cavalli since 2004. He also took part in Milan Fashion Week for Dsquared2 in 2006.
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