Brand Partnerships 
10th June 2022
10th June 2022 
El Hijo del Santo has maintained a significant presence in lucha libre and entertainment, evolving from a celebrated masked professional wrestler to an actor and political activist. After formally adopting the iconic silver mask and the name ‘El Hijo del Santo’ in October 1982, El Hijo del Santo quickly established himself as a prominent figure in lucha libre. Following his debut for Empresa Mexicana de Lucha Libre (EMLL) in Arena Mexico in 1983, he was recognized as ‘Rookie of the Year’ in Mexico. He secured his first major title, the UWA World Lightweight Championship, in October 1985, and achieved significant victories, including taking Espanto Jr.’s mask in 1986 and Negro Casas’ hair in Los Angeles in 1987, solidifying his reputation for high-stakes rivalries.
El Hijo del Santo made a significant return to Consejo Mundial de Lucha Libre (CMLL) in 1995, winning the CMLL International Gran Prix in 1996 and continuing his legendary rivalries by defeating El Dandy for his hair in December 1996. A career highlight came in September 1997, when he defeated Negro Casas in a mask vs. hair match at the CMLL 64th Anniversary show, a year in which he was also inducted into the prestigious Wrestling Observer Newsletter Hall of Fame. His influence extended beyond the ring as he explored acting, starring in the film Infraterrestre in 2001, and became a vocal political activist, advocating for environmental causes like saving sea turtles.
in May 2013, he returned to the ring in October 2016, notably teaming with his son El Santo Jr. More recently, El Hijo del Santo lent his voice to the animated film Xico’s Journey as Mr. Brown in 2020 and appeared as himself in the critically acclaimed film Cassandro in 2023, showcasing his enduring presence in entertainment.
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