Erin Heatherton transitioned from a successful international model, including being a Victoria's Secret Angel, to a fitness entrepreneur, co-founding Resistance Chicago Lagree.
RetroActive was a proposed sportswear company that Erin Heatherton was planning to launch with stylist Clare Byrne in 2015. The partnership resulted in a lawsuit against Heatherton for allegedly abandoning the project, with Byrne seeking $10 million in compensation.
Nordstrom partnered with Vevo and Erin Heatherton to explore the intersection of music, fashion, and beauty through style segments.
Erin Heatherton expressed excitement about partnering with Girls on the Run Chicago, an organization that serves thousands of girls through after-school programs designed to inspire them.
Erin Heatherton, born Erin Heather Bubley on March 4, 1989, in Skokie, Illinois, began her modeling career at 17 after being discovered on South Beach, Miami. She signed with the Marilyn Agency and debuted on the runway in September 2006 at the Diane von Fürstenberg fashion show. Her career quickly progressed, leading to runway appearances for prominent designers such as Prada, Stella McCartney, Chanel, Tommy Hilfiger, and Marc Jacobs. She graced the covers of international magazines including Italy’s Flair, D, Grazia, Velvet, Elle, and GQ. Heatherton also featured in advertising campaigns for brands like Chopard, Diesel, Versace, H&M, and Dolce & Gabbana.
From 2008 to 2013, Heatherton walked in the Victoria’s Secret Fashion Show, becoming an official Victoria’s Secret Angel from 2010 to 2013. During this period, she also appeared in several television commercials and advertising campaigns for the brand, including a billboard in Manhattan. In 2013, she signed with IMG and was ranked among AskMen’s “Top 99 Most Desirable” women. Her career expanded with an appearance in the 2014 NBA All-Star Celebrity Game and roles in films like “Grown Ups 2” (2013) and “She’s Funny That Way” (2014). She also held brand ambassador roles for Curve Sport (2015) and the NFL Women’s Apparel Collection (2016), and appeared in Sports Illustrated Swimsuit Issues in 2015 and 2016.
After a period of hiatus and personal challenges, including filing for bankruptcy in 2019, Heatherton relocated to Chicago and transitioned into entrepreneurship. In February 2021, she co-founded Resistance Chicago Lagree, a group fitness studio in Chicago, with Karol Kocemba. This venture marked a significant turning point in her career, focusing on her passion for fitness and creating a community-focused business. Heatherton explicitly articulated her motivation for this shift, stating her desire for a more authentic professional life beyond modeling’s pressures.
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