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Canada Genie Bouchard is a Canadian tennis player who has achieved significant milestones, including a Wimbledon final appearance and multiple WTA awards, before transitioning to a professional pickleball career. Her journey highlights dedication and adaptation within professional sports.
Global athletic leader New Balance confirmed today the signing of tennis star, Eugenie 'Genie' Bouchard to a multi-year sponsorship deal. New Balance announces an exciting partnership with accomplished tennis player Genie Bouchard through a multi-year sponsorship agreement. Florida...
Premium vodka brand Grey Goose teamed up with Canadian tennis star Eugenie "Genie" Bouchard.
Eugenie Bouchard Joins Slinger Bag as Brand Ambassador. 'I am thrilled to be joining Slinger and the other tennis stars and legends involved in this amazing new company,' said Genie Bouchard. 'I love...' Slinger Welcomes Canadian Tennis Star Genie Bouchard as its Newest Brand Ambassador. Slinger Bag Inc.
Aviva Canada is proud to announce a multi-year partnership with tennis star Genie Bouchard, Tennis Canada and Rogers Cup.
United Talent Agency (UTA), responsible for brand partnerships., each helping oversee her professional opportunities. ... Eugenie Bouchard, better known as Genie ...
WME | IMG has signed tennis player Genie Bouchard to a worldwide marketing and management deal, The Hollywood Reporter has learned.
After her breakout grand slam final appearance at the 2014 Wimbledon Championships, Bouchard signed a three-year endorsement deal with Coca-Cola.
After her breakout grand slam final appearance at the 2014 Wimbledon Championships, Bouchard signed a three-year endorsement deal with Coca-Cola, following earlier agreements with Rogers Communications.
After her breakout grand slam final appearance at the 2014 Wimbledon Championships, Bouchard signed a three-year endorsement deal with Coca-Cola, following earlier agreements with Rogers Communications and equipment sponsors Nike.
After her breakout grand slam final appearance at the 2014 Wimbledon Championships, Bouchard signed a three-year endorsement deal with Coca-Cola, following earlier agreements with Rogers Communications and equipment sponsors Nike and Babolat.
Bouchard uses Yonex racquets, having endorsed the Yonex VCORE 100 racquet since late 2018.
Eugenie “Genie” Bouchard was born on February 25, 1994, in Montreal, Quebec. She began playing tennis at age five and trained at Tennis Canada’s National Training Centre before moving to Florida at age 12 to train with coach Nick Saviano. Bouchard made an early impact in her junior career, winning the ITF singles and doubles titles in Costa Rica and the All Canadian ITF singles title in Burlington, Ontario in 2008. At 15, she became one of the youngest winners of the Canadian Under-18 Indoor Championship in Toronto. Her professional debut saw her win her first professional main-draw match in Caserta, Italy, in 2009. She further secured the Pan American Closed ITF Championships the same year. By 2011, she won her first professional title at the $25k Burnie International and achieved her first WTA Tour main-draw win at the Citi Open.
Bouchard’s career gained significant momentum in 2012 when she won the junior singles title at Wimbledon, becoming the first Canadian ever to win a major in singles. She also secured the doubles title at Wimbledon for the second consecutive year, partnering with Taylor Townsend. In 2013, she achieved a breakthrough season, reaching her first WTA semifinal at the Challenge Bell and her first WTA singles final at Osaka, becoming the first Canadian to do so since 2011. She was recognized as the WTA Newcomer of the Year in 2013, the first Canadian since 1983 to receive this award. In 2014, Bouchard had her most successful year, reaching the semifinals of the Australian Open and the French Open, and becoming the first Canadian to reach a Grand Slam singles final at Wimbledon, where she finished runner-up. She won her first WTA singles title at the Nürnberger Versicherungscup and achieved a career-high ranking of world No. 5, the highest for a Canadian female tennis player in singles. She was named the WTA Most Improved Player for the 2014 season and qualified for the WTA Finals.
Following her peak in 2014, Bouchard experienced challenges, including a concussion at the 2015 US Open that led to a lawsuit against the USTA. Despite mixed results and a decline in rankings in subsequent years, she continued to compete, reaching her eighth career WTA final in Guadalajara in 2021 before undergoing shoulder surgery. After a 17-month hiatus, she returned to the tour in 2022 and contributed to Canada’s victory in the BJK Cup Finals in 2023. In 2024, Bouchard began a professional pickleball career, demonstrating her adaptive spirit in sports. She announced her retirement from professional tennis to take place after the 2025 National Bank Open in Montreal, completing her career where it began, and marking her 300th career win at the event.
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