Hayley Wickenheiser has transitioned from an elite Olympic athlete to a leading figure in sports management and medicine. After a remarkable career in ice hockey and softball, she now applies her expertise in diverse professional fields.
As part of the partnership, Canadian Tire Retail became the title sponsor of Wickenheiser's annual hockey festival. Hayley also became a Canadian Tire sport partner. The partnership was a two-year sponsorship deal.
Gatorade announced the signing of Hayley Wickenheiser as part of a celebration of women's hockey, alongside Marie-Philip Poulin.
Hayley Wickenheiser serves as a Brand Ambassador for Jumpstart. An Instagram post highlights her role as a six-time Olympian, four-time Gold medalist, seven-time World Champion, Doctor, and Mother.
UNINTERRUPTED CANADA, in partnership with Bell Media, produced a documentary titled 'WICK', presented by Canadian Tire Corporation. The film chronicles Hayley Wickenheiser's life and rise to prominence.
In 2021, Hayley Wickenheiser collaborated with sports equipment maker Verbero Hockey and its owner Andy Sutton to develop the 'Wick Stick'. This marked the first time a hockey stick was constructed specifically with her input, as part of a program to create branded equipment targeted toward women.
Maple Leaf® Natural Selections® PROTINIS™ partnered with Hayley Wickenheiser and WickFest. This partnership aimed to support and 'power the next generation of gold medalists'.
Hayley Wickenheiser was born on August 12, 1978, in Shaunavon, Saskatchewan, Canada. She began playing minor ice hockey on outdoor rinks at five years old, playing exclusively on boys’ teams until she was 13. In 1991, she represented Alberta at the 18-and-under Canada Winter Games, where her team won a gold medal, and she was named the Most Valuable Player of the final game. At the age of 15 in 1994, Wickenheiser was selected for the Canada women’s national ice hockey team, where she remained a member until her retirement in 2017. Her international debut was at the 1994 World Championship, securing a gold medal with an assist. She continued to achieve success, earning seven World Championship gold medals in total (1994, 1997, 1999, 2000, 2004, 2007, 2012) and three silver medals (2005, 2008, 2009). Her accomplishments extended to the Olympic Games, participating five times and capturing four gold medals (2002, 2006, 2010, 2014) and one silver medal (1998).
Wickenheiser also had a notable career in men’s professional leagues, becoming the first woman to score a goal in a men’s semi-professional league while playing for HC Salamat in Finland’s third-division league (Suomi-sarja) in 2003. She played 22 games across two seasons with HC Salamat, scoring 1 goal and 3 assists. Following this, she had a brief stint with the team in Mestis, Finland’s second-tier league, in 2004, playing ten games. In 2008, she signed a one-year contract with Eskilstuna Linden in the Swedish men’s third league. Beyond hockey, Wickenheiser is an accomplished softball player, competing at the 2000 Summer Olympics in Sydney, Australia, where she led the Canadian team with the highest batting average. She was named MVP of the Esso women’s hockey nationals in 1996 and won Nationals with the Edmonton Chimos in 1997 and Calgary Oval X-Treme in 1998, earning MVP honors both years.
After retiring from professional hockey on January 13, 2017, Wickenheiser pursued a medical career, completing medical school at the University of Calgary’s Cumming School of Medicine in 2021. She further completed her family medicine residency at the University of Toronto’s Department of Family and Community Medicine in 2023 and is currently specializing in emergency medicine. In addition to her medical career, she joined the Toronto Maple Leafs organization in 2018 as assistant director of player development, advancing to senior director of player development in 2021, and was named assistant general manager in July 2022. Her many accolades include induction into the Hockey Hall of Fame in 2019, the IIHF Hall of Fame in 2019, and Canada’s Sports Hall of Fame in 2022.
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