Hector Trejo, known as "Bully," has transitioned from a vlogger and digital strategist to an actor, TV host, and advocate, bringing a unique perspective to brands and audiences.
Participated in H&M's global Pride campaign in 2021, advocating for LGBT+ rights and contributing to the brand's inclusive messaging.
Served as a main presenter for Cinépolis, conducting red carpet interviews with various Hollywood celebrities and international directors.
Hector Gabriel Trejo Lozano, born on May 14, 1990, in Mexico City, Mexico, embarked on his career in 2006. Initially known by the nickname “Bully,” he established himself in the digital space through content creation, primarily managing his YouTube channel “Bullysteria.” On this platform, he produces video content covering pop culture, technology, and personal life, garnering over 491,000 subscribers and more than 184 videos. His early work also involved serving as a digital strategist for various brands and agencies, a role where he has contributed to over 150 campaigns and 50 digital creations.
Trejo has expanded his professional scope significantly, becoming a prominent presenter for Cinépolis. In this capacity, he has hosted numerous red carpets and interviewed a diverse range of Hollywood celebrities, including Morgan Freeman, Tom Cruise, Margot Robbie, and Dwayne Johnson. He has also engaged with international directors like Makoto Shinkai and musicians such as Louis Tomlinson. A notable collaboration includes working alongside Hugh Jackman for the launch of “The Greatest Showman.” Beyond his hosting duties, Trejo has ventured into acting, appearing in the Netflix series “Unstoppable” (2020) as Álvaro, and the film “Háblame de ti” (2022) where he played Bruno. He has also lent his voice to animated productions like “Spies in Disguise” (2019) and “Dragon Ball Super: Broly” (2018).
Currently, Trejo continues to live in Los Angeles, where he remains active as an actor and vlogger. He has embraced theater, participating in the play “TOC TOC” from 2023 onwards, portraying the character Otto. As an influencer with over 1 million followers across social media, he openly addresses topics such as culture, technology, and LGBT+ issues. His advocacy extends to being an active supporter of LGBT+ rights, notably participating in H&M’s global Pride campaign in 2021. Trejo’s insights into the future of digital media have led to interviews with journalists like Jorge Ramos and a TEDx conference appearance, highlighting his influence and forward-thinking approach in the media landscape.
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