Hector Trejo

Hector Trejo, known as “Bully,” has transitioned from a vlogger and digital strategist to an actor, TV host, and advocate, bringing a unique perspective to brands and audiences. After establishing himself in the digital space through content creation, Hector Trejo, known as ‘Bully,’ launched his YouTube channel ‘Bullysteria’ in 2006, where he has since amassed over 491,000 subscribers across more than 184 videos covering pop culture, technology, and personal life. Concurrently, Trejo leveraged his expertise as a digital strategist for various brands and agencies, contributing to over 150 campaigns and 50 digital creations, solidifying his reputation as a unique voice in online media. Trejo significantly expanded his professional scope as a prominent presenter for Cinépolis, hosting numerous red carpets and interviewing a diverse range of Hollywood celebrities including Morgan Freeman, Tom Cruise, Margot Robbie, Dwayne Johnson, and Hugh Jackman, notably collaborating with Jackman for the launch of The Greatest Showman.

His commitment to advocacy is highlighted by his active support for LGBT+ rights, including his participation in H&M’s global Pride campaign in 2021, amplifying his message to an international audience. Recognized for his forward-thinking insights into the future of digital media, Trejo has been featured in interviews with prominent journalists such as Jorge Ramos and delivered a compelling TEDx conference appearance, showcasing his influence and thought leadership in the evolving media landscape. He remains active as an actor and vlogger, continuing to bring a unique perspective to brands and audiences through his diverse professional endeavors.