Helena Bordon

Helena Bordon, the Brazilian fashion luminary, seamlessly blends style, travel, and beauty through her eponymous blog, captivating a global audience with her distinctive taste and expert insights. Born into the vibrant world of fashion, Helena’s influence extends far beyond the digital realm.

As the co-founder of the renowned Brazilian fashion chain 284, Helena has not only left an indelible mark on the national fashion scene but has also garnered international recognition. Her entrepreneurial prowess and keen eye for trends earned her a coveted spot on The Business of Fashion 500, a prestigious list spotlighting individuals shaping the global fashion landscape.

Beyond the realms of blogging and business, Helena Bordon’s 284 brand has transcended borders, collaborating with iconic figures like Naomi Campbell and solidifying its status as a fashion powerhouse. Her role as a style curator, recognized by Forbes and The Business of Fashion, attests to her status as one of the most influential entrepreneurs of her generation.

Since taking the helm of her fashion brand in 2012, Helena has led with flair and innovation, collaborating with a dynamic team of investors and collaborators. Her journey is a testament to her ability to seamlessly navigate the intersection of style, business, and global influence, making Helena Bordon a true icon in the ever-evolving world of fashion.